Guthy Renker and WatchMojo Partner to Help Teens Achieve Clear Skin with X Out
When Guthy Renker - the maker of Proactiv, America’s No. 1 acne system, announced the debut of X Out, a Wash-In Treatment designed specifically for teens - it turned to WatchMojo to provide teens with the two-minute videos that are part of the built-in compliance measure that helps teens recognize the recommended two minute wash time for best results and to achieve clear skin.
“Proactiv has been a leader in acne prevention and treatment for more than 15 years,” said Seth Radwell, Chief Marketing Officer of Guthy-Renker, LLC, the company that markets Proactiv, “WatchMojo represents the kind of best-of-breed content creator that we wanted to partner with on this ground-breaking initiative”.
Each bottle of X Out Wash-In Treatment has a QR code that teens can scan with their Smartphones to be automatically directed to the X Out Daily Distraction (dd.xout.com), where a new two-minute video provided by WatchMojo will be available each day. X Out teens will be ahead of the class, with continuously updated video content selected just for them, exclusive access to the Daily Distraction and most importantly, blemish-free skin!
X Out teens will access a new video, “be it of fashion tips, sports tricks or straight-up comedy thanks to WatchMojo,” according to Ashkan Karbasfrooshan, CEO of WatchMojo, whose catalog of 7,000 professionally-produced video content is distributed on YouTube, Hulu, Yahoo!, AOL and MSN, as well as in offline settings such as cabs, malls, gyms and coffee shops. A number of academic publishers also rely on WatchMojo content to supply teachers and students with videos as part of their English as a Second Language programs.
About Guthy|Renker
Guthy|Renker is one of the world’s largest and most respected direct marketing companies, with distribution in more than 65 countries. Since 1988, Guthy|Renker has discovered and developed dozens of well-loved, high quality consumer products in the beauty, skincare, entertainment and wellness categories. Known for moving, award-winning productions and marketing campaigns featuring some of today’s leading celebrities, the company has been credited with transforming the broadcast direct marketing industry.
Co-Founders and Co-Chairmen Bill Guthy and Greg Renker have set industry standards for trust, integrity and best practices and along the way, have helped shape industry governing policies. Greg Renker is a founding member of leading industry trade organization, the Electronic Retailing Association (ERA). He was elected the first chairman of the ERA’s Executive Committee /Board of Directors and now serves as Chairman Emeritus.
More than fifteen years ago, Guthy|Renker introduced Proactiv Solution leveraging its unique style of marketing to bring a revolutionary new approach to acne treatment direct to consumers. Proactiv has become the world’s best selling acne treatment product, helping millions to achieve the goal of clear skin.
Guthy|Renker has a superior track record of customer satisfaction. Its direct to consumer model allows consumers to purchase products at a guaranteed low monthly price with generous extended return policies.
Guthy|Renker is headquartered in Santa Monica, CA; and has offices in Palm Desert, CA; San Francisco, CA; London, England; Malmo, Sweden; Wiesbaden, Germany; Helsinki, Finland; Shanghai, China; Tokyo, Japan; Sydney, Australia; and New Delhi, India.
About WatchMojo
WatchMojo helps you become more successful by covering the people, places and things that inform and entertain you socially, personally and professionally.
Supplying the world’s largest media properties, WatchMojo is a leading producer of professionally-produced, ad-friendly, premium videos covering Automotive, Business, Comedy, Education, Fashion, Film, Food, Health & Fitness, History, How To, Lifestyle, Music, Politics, Science, Space, Sports, Urban Living, Technology, Travel and Video Games.
The company’s catalogue of seven thousand videos has generated 650 million video views since 2006.
Marketing Magazine picked WatchMojo as one of Canada’s Digital Media Companies to Watch in its Sept. 2011 issue.
Learn more on www.WatchMojo.com.
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