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Posted by Sandy
September 22, 2011

X OutThe makers of Proactiv, America’s No. 1 acne system, announce the debut of X Out, a Wash-In Treatment designed specifically for teens. The new, one-step X Out acne treatment, is a Wash-In delivery system, designed to wash powerful, acne fighting medicine into the pores and leave it behind to treat blemishes and help kill the bacteria that causes breakouts. X Out helps banish existing pimples while nourishing skin with a unique moisturizing complex that helps leave the skin feeling smooth and looking healthy. And because it’s tailored to today’s digital- savvy teens, X Out is the first acne brand with its own entertainment channel to help teens time the suggested two minute wash time. The X Out Wash-In Treatment is exclusively available at XOut.com or by calling (800) 996-1971.

“Proactiv has been a leader in acne prevention and treatment for more than 15 years,” said Seth Radwell, Chief Marketing Officer of Guthy-Renker, LLC, the company that markets Proactiv. “We recognized that we saw an unmet need in the skincare market - some teens need a simple, one-step solution that makes it easy for them to get proven acne treating medicine into their pores to fight acne. Proactiv revolutionized how acne was treated with the introduction of the 3-step system, and, now with the introduction of X Out it brings the next big thing - an easy to use Wash-In treatment that addresses the needs of some teens’ who won’t or can’t use a multi-step system.”

No more hassle, no more drama - X Out incorporates a built-in compliance measure to help teens recognize the recommended two minute wash time for best results and to achieve clear skin. Each bottle of X Out Wash-In Treatment has a QR code that teens can scan with their Smartphones to be automatically directed to the X Out Daily Distraction (dd.xout.com), where a new two-minute video will be available each day. Whether it’s a video full of fashion tips, sports tricks or straight-up comedy, X Out teens will be ahead of the class, with continuously updated video content selected just for them, exclusive access to the Daily Distraction and most importantly, blemish-free skin!

The X Out Wash-In Treatment contains the proven acne fighting power of benzoyl peroxide (8.5%) along with smooth beads to help exfoliate dead skin cells. X Out is dermatologist tested, non-comedogenic and is paraben and sulfate-free, so it’s suitable for all skin types. X Out can also be used as a spot treatment by dabbing a small amount on a pimple, or as a 10-minute treatment mask.

For more information, visit X Out online at XOut.com, Facebook (facebook.com/XOut), Twitter (@XOutBreakOuts) and the Daily Distraction site (dd.xout.com). X Out Wash-In Treatment retails for $24.95, or at the monthly rate of $19.95 for convenient ongoing shipments. Purchase online at www.XOut.com or call (800) 996-1971.

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