Eucerin Unveils New Skin Health Cost Calculator
Today, Eucerin, the global skincare brand, unveiled the new Eucerin Skin Health Cost Calculator as part of the brand’s Skin First Movement and commitment to educating Americans about the importance of treating their skincare more like healthcare. The Eucerin Skin Health Cost Calculator is the first-of-its-kind tool to help consumers understand the financial benefits of good skincare habits by quantifying the medical costs their skin health habits can have throughout their lifetime.
“We are thrilled to introduce the Eucerin Skin Health Cost Calculator,” said Catherine Lair, Marketing Director, Beiersdorf, Inc, parent company for Eucerin. “The Eucerin Skin Health Cost Calculator is our latest step toward ensuring that women see their skin as a priority in maintaining their overall health by emphasizing the financial, emotional and practical benefits of nurturing the body’s largest organ.”
Created in collaboration with Eucerin Skin First Council member and leading pharmacoeconomic expert, Rajesh Balkrishnan, PhD, the Eucerin Skin Health Cost Calculator sheds light on the staggering expenses associated with poor skin habits. In fact, most people do not realize that unhealthy skin is expensive. It costs Americans over $40 billion per year, or $400 per individual. Over a lifetime, the average amount spent on skincare issues and problems can be as high as $100,000.
“With the Eucerin Skin Health Cost Calculator, we are able to show Americans that it pays to have good skin health, both literally and figuratively,” said Rajesh Balkrishnan, PhD. “The sooner you put your skin first, the less you’ll have to pay for skin recovery and the higher your quality of life will be.”
To tabulate Skin Health Cost scores and related dollar amounts, the Eucerin Skin Health Cost Calculator takes into account various skin health related habits, such as moisturizing and cleansing daily, smoking, and SPF use.
Starting today, Americans can visit www.EucerinUS.com to assess their skin’s health with the Skin Health Cost Calculator. They can also learn why making skin health is a priority and ways to begin improving their skincare routines both now that it is the summer sun season as well as year-round.
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