Beauty and Personal Care New Products and Trends to be Unveiled at HBA Global
Marketing and R&D teams will have access to exclusive strategies, insights and products that will shape their future business and keep them on trend with product launches in the newly enhanced Trends Pavilion at HBA Global.  Taking place June 28-30, at the Javits Center in New York, HBA Global Expo & Conference (www.hbaexpo.com) is the leading source in the cosmetics, fragrance, skin care and personal care space for product development initiatives.
Once again, Mintel has teamed up with HBA Global to host an Innovations Showcase in Booth: 481. This year’s theme is “Down to Earth” and will feature daily interactive demonstrations of beauty products from around the world.  Attendees will be able to learn about and test innovative cosmetic products from Europe, Latin America, Asia, and North America.
“In our Innovations Showcase at HBA, attendees will be able to see first-hand some of the new products with innovative ingredients and technologies that will be impacting the industry in the months ahead,” said Hinako Sugioka, senior analyst with Mintel Beauty Innovation.  “We look forward to providing industry insight and global trend analysis of what’s hot and what’s next in this dynamic industry.”
Another key area of the Trends Pavilion is the HBA New Products Showcase in Booth 264.  Attendees will get a first hand view of the latest skin care formulations, active ingredients, primary and secondary packaging materials, private label offerings, sustainable options, and many more innovations from leading international suppliers including 3C inc., Anisa International, Badger Color, Catalent Pharma Solutions, Cosmetic Solutions, Fusion Packaging, Garrett–Hewitt, Geami, Grafton Cosmetics, Lady Burd, Mineral Mine, O.Berk, Prima Fleur Botanicals, Qosmedix, Sederma, Tecnocosmesi Spa, Velocys, and Zen-Bio.
Visitors to the HBA New Products Showcase will also have a chance to win a “Weekend Getaway in NYC,” by getting more information on suppliers’ new products in their booths at HBA Global.
A focal point of the Trends Pavilion will be the Trends Spot Theater with daily make-up demonstrations by celebrity make-up artist, Eve Pearl and her team. Programming in the theater will include “Refocus: Resetting the Color Spotlight for Autumn/Winter 2012/2013,” presented by Pantone; “The ‘Real’ Top Secrets to Beauty” presented by Lady Emmy; and “Changes in Global Beauty Retailing,” presented by Euromonitor International.
The HBA Global Conference offers the session, “Keep Your Eyes Open: Spotting Trends for 2012,” with fashion and beauty intelligence from The Doneger Group, color forecasting from Pantone and a trend-spotting tutorial from Trendincite that will help attendees stay ahead of the curve.
In addition to the enhance Trends Pavilion, other highlights of HBA Global Expo & Conference include a Keynote Address by Dan Brestle, Chairman of the Board, Personal Care Products Council on globalization and building iconic brands that will take place at 9:00 a.m. on Tuesday, June 28th. A special conference preview by Mike Indursky, President of Bliss World, will follow the Keynote. The HBA kick-off program ends with the Positively Beautiful Award being presented to National TV Personality Kelly Choi on behalf of her work with Angelwish and Citymeals-on-Wheels.
HBA attendees will also have a classroom to the industry with the HBA Global Conference.  Organized around five tracks, the HBA Conference will cover sessions on Marketing, Technical Advancements, Green Products and Sustainability, International Business, and the latest in Skin Care.  More than 200 experts in all facets of beauty, branding, personal care, product development, and retail sales will present new information and ideas at this in-depth educational program. There will also be a Social Spot on the exhibit floor for social media education and communities to meet-up. HBA will host a Career Advancement Day on Thursday, June 30th providing professional development insight for future leaders in beauty and personal care. For more information visit: www.hbaglobal.com.
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