Skin Care Challenges Facing Women with Skin of Color
One skincare regimen does not fit all, and this fact is especially apparent in the results of a new poll sponsored by Obagi Medical Products that surveyed more than 1,000 women within the wide range of “skin of color.” The results indicated that whether a woman is of African-American, Hispanic, Asian or Middle Eastern descent, one thing holds true: she most likely has unresolved skin challenges.
A prominent concern among women with skin of color is related to pigment. Obagi found that:
– 47% see a dermatologist for dark spots, uneven skin tone or hyperpigmentation
However, only 11% of the surveyed women expressed a strong familiarity with an ingredient considered by many dermatologists to be the gold standard in treating certain pigmentary disorders — hydroquinone. In fact:
– 61% of the women were not at all familiar with the ingredient
58% of surveyed women say they struggle to find skincare products that meet their needs, suggesting an opportunity to further educate consumers about available treatments. Even when they have found products they are willing to purchase:
– less than half of those polled (47%) said their current regimen meets their expectations, despite…
– most of the women (52%) spending more than $100 on skincare products in the last year.
Obagi also uncovered a lack of concern over one of the most common causes of discoloration: sun exposure.
– Most of the women surveyed claim to wear a sunscreen with an SPF rating of at least 15 every day; however…
– 16% of those who don’t wear sunscreen believe it’s not important for skin of color.
“Obagi Medical commissioned this poll to help us better understand the needs and concerns of our consumers,” Jim Hartman, Vice President, Global Marketing and Business Development said. “The results indicate to us that we have an opportunity and obligation to educate women about the treatments that are available for many of the skin conditions noted; and that partnering with a physician is critical in achieving desired results.”
Regardless of ethnicity, this poll suggests that partnering with a knowledgeable professional can be beneficial when managing the skincare challenges faced by women with skin of color.
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