Murad Hybrids Line New Multi-Purpose Beauty Products
Murad, Inc. today announced the launch of three new Hybrids products, perfect for individuals eager to find an alternative to heavy foundations and powders yet still obtain a natural looking, flawless finish. Described as a luxurious and opulent blend of quality cosmetics and advanced skin treatment technologies, the Hybrids line is formulated based on The Science of Cellular Water, Howard Murad M.D.’s proprietary system for optimizing cellular health and youthful beauty. The latest innovative products to join the Hybrids line include Skin Perfecting Primer Acne and Shine Control, Absolute Bronzing Boost SPF 15 | PA++ and Soothing Skin, Lip and Cuticle Care, all formulated to enhance healthy looking skin in one effortless step.
“Hybrids is the next generation of advanced Murad skincare products, offering a dual approach to skincare that treats skin concerns while helping to conceal flaws,” said Jeff Murad, Vice President of Product Development at Murad, Inc. “Continuing in the innovative tradition of Murad, we have formulated Hybrids with exciting new agents and properties that will provide consumers with exceptional results.”
Giving the consumer a sexy glow without the guilt, Absolute Bronzing Boost SPF15 | PA++ features Active Pigment Support to give skin a beautiful, even touch of sun kissed color. Earning the international protection rating of PA ++, this oil-free liquid bronzer boosts the skin’s UV resistance while firming and conditioning agents immediately smooth texture and restore tone.
Skin Perfecting Primer Acne and Shine Control is the latest universal shade primer. Formulated to even tone and provide a flawless matte finish, this lightweight primer controls acne breakouts, conceals blemishes and eliminates shine for a flawless finish. Exclusive features including Pore Factor-5 minimize the appearance of pores while Adaptive Shade Technology adjusts to the unique characteristics of each type of skin tone to provide a perfect shade match.
The multi-purpose conditioning salve, Soothing Skin, Lip and Cuticle Care, completes the new extended Hybrids line, sealing in moisture with Vitamin E to relieve chapped, cracked skin or lips. Topped with a cuticle pusher for packaging perfection, this new addition is designed to enhance skin texture with intense hydration application.
“Hybrids are innovative skincare products that are formulated to keep the complexion looking youthful and feeling healthy while preventing the signs of aging. Our goal is to make skin as healthy and as beautiful as possible,” said Howard Murad, M.D., Associate Clinical Professor of Medicine at UCLA and founder of Murad, Inc.
Hybrids Skin Perfecting Primer Acne and Shine Control (1.0 FL. OZ., $35.00), Absolute Bronzing Boost SPF 15 | PA ++ (1.0 FL. OZ., $38.00), and Soothing Skin, Lip and Cuticle Care (NET WT. 0.05 OZ., $16.00) are available at Murad.com, the Murad Inclusive Health Spa, and the Murad Inclusive Health Medical Group beginning June 2011. Starting June and July of 2011, SiJCP, Ulta and leading spa and salon locations will begin offering the retail products.
Murad, Inc. was founded in 1989 by Howard Murad. M.D., one of the world’s foremost authorities on skin health and a pioneer of the clinical skincare movement. All of Murad’s 91 consumer products and 41 professional products are based in The Science of Cellular Water, Dr. Murad’s unified theory of health and aging. Murad is sold in 37 countries and is the #1 selling clinical skincare brand at many locations including Sephora and Ulta.
For more information, to purchase or to find the nearest location featuring the Hybrids line, call 1.800.33.MURAD or visit Murad.com.
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