Garden Girl Skin Care Launches G for Men Line
With a growing market for men’s skin care products, Garden Girl Skin Care announces the launch of G for Men, a line of products developed specifically to address the skin care needs of men. Based on marketing research, G for Men has introduced a small selection of products that carefully target specific needs for men, but that are also easy to use and highly effective.
“Our research showed that men are seeking simple solutions for common problems. They, just like women, want to keep their skin clear, clean and smooth – and of course they want to diminish signs of aging,” says Kristin Miller, owner and founder of Garden Girl and G for Men.
According to Miller, when it comes to grooming, men fall into three basic categories:
1. They use their wife’s skin care products – often secretively
2. They use whatever is around – bar of soap, shampoo for body wash, etc.
3. They are full-on consumers of men’s grooming products
“But what’s interesting, is when you speak to the wives/girlfriends/significant others, they believe that even those that fall into the first two categories would use men’s skin care products if they were purchased for them,” stated Miller.
According to Euromonitor, men’s skin care is the fastest growing segment in the men’s grooming products category. While the market for men’s grooming products overall doubled in size from $2.4 billion in 1997 to $4.8 billion in 2009, the men’s skin care category grew an impressive 5x over the same period from $40.9 million to $217 million.
Men are recognizing the benefits of taking good care of their skin, and they are seeking products that they can relate to and feel comfortable using. With that in mind, Miller set out to create a brand that would work in conjunction with Garden Girl but is clearly tailored to meet the needs of the male consumer.
The result was G for Men, with a masculine look incorporating heathered grays and blues for the packaging, and clean, simple lines for the logo. The products were developed with the same manufacturers Miller currently works with for the Garden Girl line. All the products meet Garden Girl’s strict requirements to be high quality and highly effective – and to be free of parabens, sulfates, petroleum products and. But G for Men takes a more masculine twist, not only with the packaging, but also with the scent. The products are lightly scented with a unique blend of essential oils that is a woodsy, fresh and understated.
So far, the response seems promising. Demand has been strong, and repeat purchase rate is high. And with Father’s Day right around the corner, G for Men is hoping to capture a bit of the gift giving market this season.
“And maybe this will save a few women finding themselves wondering how the heck their face cream has been disappearing!” quips Miller.
The G for Men skin care line can be found at www.gformenskincare.com. The line includes facial cleansers, after shave toner, moisturizers and exfoliants.
About Garden Girl Skin Care:
Garden Girl was born out of a passion of providing natural skincare and promoting healthy lifestyle. As a mother of two young boys in Needham, Massachusetts, I have found that I am increasingly attuned to the many potentially harmful ingredients that are found not only in our food, but also in the many products we use every day on our skin and hair.
So, I set out to create a safer alternative. By working with a team of natural skincare experts, I have created a unique line of products that combine the freshest ingredients possible with the therapeutic healing powers of essential oils and natural extracts. These are highly effective products that look, feel and smell wonderful. Natural. Not chemical. They are products that my family and I use every day to look and feel our best.
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