What Would Women Give Up for a More Youthful Face?
A woman’s face tells her story but sometimes showing a few less chapters is desirable. Even with surgery, fillers, lasers and more, the quest continues for new ways to keep skin looking its best at any age. According to the new Face Forward survey commissioned by Ulthera (the manufacturer of the first-and-only energy-based device for aesthetics cleared by the FDA with a non-invasive lift indication), 83 percent of women admitted they would forego some of their favorite indulgences for three months, including: dining out, shopping, salon visits–even sex–for a more youthful face. The Ulthera Face Forward survey was conducted by Kelton Research to examine the features women are most concerned with and how motivated they are to address these concerns.
The Ulthera Face Forward survey polled 515 women ages 18 and over across the United States. Findings reveal that over four-in-five women (83 percent) agreed to give up an indulgence for three months in favor of having a more youthful looking face. Of those women:
- Who needs to eat? Nearly half said they would forego restaurants (49 percent).
- Bad hair day? Okay. Forty-six percent of women would stop salon visits to have their hair or nails done.
- Not tonight, honey. Nearly one-out-of-three (32 percent) said they would give up sex!
- Face over fashion! Over one-third (35 percent) would even forego shopping.
The survey results conclude that more than three out of four women (78 percent) are distressed by at least one aging feature above their chest.
- Ninety percent of women, ages 45-54, have at least one bothersome age-related feature on their face and neck.
o The two most common areas that distress these women are their neck/under the chin (39 percent), and under the eyes (24 percent).
- Eighty-one percent of women, ages 35-44, have at least one bothersome age-related feature on their face and neck.
o The two most common areas that distress these women are the area under the eyes (39 percent) and chin (24 percent).
The good news is that with the advent of Ultherapy, women don’t need to give up their normal activities for even a day. With Ultherapy, the skin is not affected until the sound waves reach the focal point below the surface of the skin, which means the top layer remains undisturbed. The concentrated energy contracts the tissue and initiates a collagen rebuilding process. As the network of collagen fibers rebuilds over a period of weeks and months, the skin will shift back into a more youthful fit and position. Ultherapy treatments average 45 minutes for a full face and neck treatment and less time if a more limited area is treated.
“It is clear that firm skin and a fresh face rank high on women’s lists – it’s something I see first-hand with patients every day,” said Sanjay Grover, M.D., acclaimed board-certified plastic surgeon in Newport Beach, California. “With Ultherapy I am now able to offer an FDA-approved, non-invasive approach for those wanting a little pick-me-up without surgery.”
Coverage of Ultherapy on national television segments such as The View, The Doctors, and Rachael Ray has raised awareness among millions of consumers, fueling demand for the treatment worldwide.
About Ulthera
Ulthera, Inc. develops and markets innovative medical device technologies that leverage the proven power and safety of ultrasound for rejuvenation of the skin and its support structures. Founded in 2004, it is a privately-held company based in Mesa, Arizona. For more information, visit www.ulthera.com.
About the Survey
The Ulthera Face Forward Survey of 515 nationally representative women ages 18 and over was conducted online by Kelton Research, a full service market research consultancy, in December 2010 via email invitation and an online survey. In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 4.3 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.
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