New Moms: Wear Your Skin Proudly! Reader Test Panel
Fit Pregnancy, the ultimate go-to-guide for pregnant women and expecting mothers, and Mederma, the doctor- and pharmacist- recommended brand for stretch marks and scars, today announce the start of the New Moms: Wear Your Skin Proudly! reader test panel. Over the next 12 weeks, Fit Pregnancy and Mederma will follow the progress of 30 real-life new moms as they use Mederma Stretch Marks Therapy to improve the appearance of their stretch marks. Test panel feedback and results will be shared on a dedicated microsite, www.fitpregnancy.com/mederma, which will also include personal stories of these new mothers as they adjust to life with a new baby.
Approximately 90% of pregnant women develop stretch marks.(1) Although they pose no health risks, stretch marks can cause negative body image issues for women of all shapes and sizes. As the magazine with the highest concentration of pregnant women and first-time mothers, Fit Pregnancy provides the perfect outlet for this product testing panel.
“The overwhelming response we received from nearly 4,000 Fit Pregnancy readers to participate in the test panel is a testament to the brand loyalty our readers have to both Mederma and Fit Pregnancy,” says Peg Moline, Editor-in-Chief of Fit Pregnancy. “We’re excited to partner with Mederma on the New Moms: Wear Your Skin Proudly™! initiative and to provide this unique opportunity to our readers.”
Mederma Stretch Marks Therapy is a patented formula that combines a unique blend of ingredients, including the proprietary botanical extract Cepalin, hyaluronic acid and centella asiatica leaf extract. This advanced formula is dermatologist tested and clinically proven to reduce discoloration, improve texture and enhance the softness of stretch marks. In fact, 80% of participants in a clinical study reported visible improvement in the overall appearance of their stretch marks after using Mederma Stretch Marks Therapy for 12 weeks.
Visit www.fitpregnancy.com/mederma to learn more about these new moms, read their real stories and review their results. The panelists will provide updates periodically during the 12-week trial and the final results will be released in February 2011.
(1) Skin Changes During Pregnancy. (n.d). American Pregnancy Association. Retrieved October 12, 2010 from http://www.americanpregnancy.org/pregnancyhealth/skinchanges.html.
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