HBA Global Provides Exclusive Beauty and Consumer Forecasts
Speakers who have their pulse on the industry will headline the Trends Conference at HBA Global Expo next week in New York at the Javits Center in New York. Taking place September 28-30, HBA Global Expo & Conference is the most important product development event for the cosmetics, personal care, fragrance and skin care industries.
The one-day Trends Conference, September 28, will provide attendees with exclusive strategies, insights and reports that will shape their future business and keep on trend with product launches.  The first presentation by Jamie Ross, Creative Director of The Doneger Group, will be “BEAUTY FORECAST 2011: A Comprehensive Trends Presentation Plus an EyeOn… What’s Next!.” Beauty themes for 2011 will be unveiled as well as the key moods for face, eye, lip and nail color applications. The presentation will include “trend-spotting;” illustrating how street & retail influences from around the globe evolve into noteworthy direction for businesses.  EyeOn will offer emerging thoughts and opportunities to direct development into 2012 and beyond.
For the first time at HBA, a panel of highly engaged beauty enthusiast will openly participate in “TAKE TIME TO LISTEN: Consumers Talk Back.” Led by Ron Robinson founder of BeautyStat.com this panel of dedicated personal care and cosmetics consumers will talk frankly about today’s beauty market including what gets them excited and what leaves them cold. They also will share what is lacking in their beauty experience and which needs are they really hoping some enterprising company will fill. Effective social media initiatives that truly engage the consumer and more will be discussed in this highly entertaining and informative session.
Pantone and Ampacet are teaming up again to bring “COLOR TRENDS 2011″ an in-depth look at all the color trends that are going to affect the industry in the new year.  With a dual perspective, this panel will bring both the expert forecast and a look at those colors that will affect new products and packaging.  This vital session will make sure that attendee’s visual choices are on-trend and conveying the right message for consumers.
“TRENDS IN CELEBRITY FRAGRANCE PACKAGING,” will be the final session in this program. Presented by Beauty Packaging magazine, two highly accomplished speakers will discuss the exciting world of celebrity fragrance packaging including its history and future direction. Both Nirav Mehta of Coty Beauty and John Deputato of Symphony IRI Group will provide an inside perspective on what inspired their designs, how the essence of the celebrity is captured within packaging and how the creativity and innovation in execution contributes to the success of these celebrity brands.
“The HBA Trends Conference is beauty’s crystal ball and will help cosmetics and personal care professionals stay in step with the coming trends for 2011 and beyond,” said Jill Birkett, Brand Director, Beauty & Wellness.
Other conferences in HBA’s extensive educational program address marketing, product development, sustainability and international business. Programming and event highlights besides the Trends conference include the three day Marketing & Technical Conference, and the two-day Global Perspectives and Green Conferences as well the Organic Monitor Workshops on Natural Cosmetics.
Additional show floor highlights include the HBA New Products Innovation and Innovating Trends Showcase by Mintel, the new Trend Spot featuring make-up and skin care demonstrations from celebrity make-up artists, the Social Spot for HBA’s online communities and Networking Roundtables.
HBA’s Beauty Week will also feature a kick-off Keynote Address by Pamela Baxter, President and Chief Executive Officer, LVMH Perfumes & Cosmetics for North America, at 9:00 a.m. on Tuesday, September 28th. Immediately following the Keynote Address on September 28th will be a special presentation of the “Positively Beautiful” award by SMILE TRAIN organization to iconic supermodel Christie Brinkley.  The Keynote by Pamela Baxter and the “Positively Beautiful” award presentation are free to all registered attendees. To register for HBA Global Expo & Conference go to www.hbaexpo.com.
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