2010 Addressing Psoriasis Contest Winners
Amgen and Pfizer today announced the five winners of the 2010 Addressing Psoriasis contest, which recognizes people with moderate to severe plaque psoriasis who want to feel more confident in their everyday style. The winners have traveled to New York City where they will receive a one-on-one consultation with Tim Gunn, mentor to the designers on TV’s “Project Runway” and chief creative officer of Liz Claiborne, Inc. Gunn will help the winners embrace their personal style and work with them to select outfits that complement their individual looks and lifestyles, and that work with their psoriasis. The winners’ stories and experiences will help raise public awareness of psoriasis. The 2010 contest winners are:
- Julie Bittke of Lemont, Illinois
- Tamar Daniel of Bala Cynwyd, Pennsylvania
- Stephanie Gearhart of San Diego, California
- Brent Kleinhenz of Columbus, Indiana
- Robert Schaufenbil of Oakland, California
“The first step in creating your personal sense of style may be determining who you are and how you want to present yourself to the world. This can be particularly challenging for people with psoriasis,” said Gunn. “I am excited to work with these inspiring individuals to help each of them find a style that suits their life.”
The Addressing Psoriasis contest represents the cornerstone of a disease awareness program designed to help people with psoriasis get more information about managing their disease and to feel more confident in their everyday style. Since March, hundreds of people with moderate to severe plaque psoriasis have entered the contest by sharing their personal stories and photos illustrating the challenges of living with the condition, including the impact on their personal style, and how they think Gunn may help them present their best selves to the world.
As indicated in the complete Official Rules, the judging was based on three levels of review, and a panel of judges selected the winners based on, among other things, the compelling nature of their submitted essays and personal photos. The panel included representatives from the American Academy of Dermatology (AAD), National Psoriasis Foundation (NPF), Psoriasis Cure Now (PCN), Dermatology Nurses’ Association (DNA) and the Society of Dermatology Physician Assistants (SDPA).
Style questions and tips related to psoriasis were also submitted to Gunn via the program website, www.addresspsoriasis.com. Select tips will be incorporated into a style resource guide designed specifically for people with psoriasis. The style resource guide will be available on the Addressing Psoriasis website later this year and will feature the five winners in fashion-forward outfits selected in collaboration with Cotton Incorporated. To learn more about the 2010 winners, view complete Official Rules, and find useful resources about psoriasis, visit www.addresspsoriasis.com.
Psoriasis, which affects approximately 7.5 million Americans, is a chronic disease of the immune system that causes the skin cells to grow at an accelerated rate. Although there are several types of psoriasis, approximately 80 percent of patients suffer from plaque psoriasis, which can cause painful and itchy, red, scaly patches. People with psoriasis often experience feelings of self-consciousness, and the appearance of their skin often influences their choice of clothing.
About Addressing Psoriasis
Addressing Psoriasis was developed to inspire people with plaque psoriasis to actively manage their condition, be more confident and not allow the condition to inhibit their everyday style. Now in its second year, Addressing Psoriasis continues to raise public awareness and encourages patients to visit a dermatologist as the first step in managing the condition. Addressing Psoriasis is sponsored by Amgen and Pfizer with participation from the American Academy of Dermatology, the National Psoriasis Foundation, Psoriasis Cure Now, the Dermatology Nurses’ Association and the Society of Dermatology Physician Assistants. To learn more about Addressing Psoriasis, visit www.addresspsoriasis.com.
Entrants were asked to submit a photo and personal essay explaining how they have overcome or tried to overcome the challenges of living with moderate to severe plaque psoriasis and how the condition has impacted their personal style and the clothing they wear. Additionally, entrants were asked to explain how Tim Gunn may help them overcome style challenges associated with psoriasis and present their best selves to the world. Entries were judged based solely on the inspirational nature of their story, and not on the entrants’ use of specific treatment options.
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