DOVE Men+Care
Men reach a point in their lives when they are comfortable with themselves, but they do not have comfortable skin to match. New DOVE Men+Care, the brand’s first ever product line formulated specifically for men’s needs, celebrates the unsung moments when a man is comfortable with himself and offers products that literally provide total skin comfort.
The Journey to Comfort
Through a man’s life experiences he eventually finds his own definition of success. He reaches a point when there is no place he would rather be than at a princess tea party with his daughter – donning a tiara and all – or when little league outranks the major leagues.Men believe that there are a number of significant milestones in their lives that help them become comfortable with who they are including: financial independence, career success, finding a partner, overcoming hardship and becoming a father. 1
Dove Men+Care is featuring one man’s journey of unsung moments from birth to fatherhood in a montage of scenes set to the “William Tell Overture” during the broadcast of this year’s Super Bowl XLIV on February 7, 2010. The 45-second commercial, “Manthem,” depicts the expectations placed upon men when they are boys, the pressures they face as young adults, and the societal forces they must contend with as husbands and parents. The journey to achieving comfort comprises many unsung moments from initiating the first kiss and graduating college to getting married, lifting heavy objects and checking for monsters under the bed. The spot creatively and humorously illustrates the arrival of comfort that men experience when they can finally take it all in stride with their own definition of success.
The brand will also be engaging fans in real time conversation as the commercial airs at www.twitter.com/dove and www.facebook.com/dove. Followers will be invited to celebrate their own “unsung moments” of comfort via photo, video or text and have the opportunity to view additional content including an extended 60 second version of “Manthem.”
“We are celebrating the journey men take to become comfortable with themselves,” said Kathy O’Brien, vice president, Unilever Skin. “We are very excited to introduce Dove Men +Care to ensure they literally have the skin comfort to match.”
Total Skin Comfort
The number one skin complaint men have is dry skin. Many men blame their dry, itchy skin on their socks when it is actually harsh cleansers that cause their skin to lose moisture. Dove Men+Care is clinically proven to fight skin dryness with no irritation or tightness. It provides the cleansing and refreshment men want combined with Dove moisturizers for total skin comfort.
The new Dove Men+Care collection includes: Men+Care Body and Face Wash, Men+Care Body and Face Bar, and the Active Clean Shower Tool. Men+Care Body and Face Wash is available in Clean Comfort, Extra Fresh, Sensitive and Deep Clean. It is the only men’s body wash with ultra-light MICROMOISTURE technology, a unique gel that activates on skin during lather to guard against discomfort. Using it with the Active Clean Shower Tool, created to deliver maximum lather and scrub, helps provide an even better body wash experience.
The Men+Care Body and Face Bar is available in Extra Fresh and Deep Clean. It thoroughly cleanses skin and rinses off easily while fighting dryness with Dove signature ¼ moisturizing cream. The Body and Face Wash and the Body and Face Bar are dermatologist-recommended. For more information about all of the Dove Men+Care products, visit www.Dovemencare.com.
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Comments
[…] Dove, manufactured by Unilever, is the No. 1 personal wash brand nationwide. One in every three households uses a Dove product(1), which includes beauty bars, body washes, anti-perspirant/deodorants, body mists, hair care and styling aids. Dove Men+Care is the newest range of products from Dove, developed specially for men. Dove is available nationwide in food, drug and mass outlet stores. Dove is committed to inspiring all women and girls to reach their full potential by caring for themselves and each other. The Dove Movement for Self-Esteem invites all women to join the brand in creating a world where beauty is a source of confidence, not anxiety. For more information, visit www.dove.com, www.dovemovement.com or www.facebook.com/dove. […]
[…] DOVE Men+Care is giving fans a chance to get even closer than courtside to three of the most iconic National Collegiate Athletic Association (NCAA) personalities. Get to know a different side of legend Earvin “Magic” Johnson, Georgetown Head Coach John Thompson III and famed Duke point guard Bobby Hurley as they reveal the personal milestones that helped them become comfortable in their own skin – on and off the court. The new series of “Journey to Comfort” videos premieres today celebrating the entire line of male grooming products from Dove Men+Care – including the launch of new Dove Men+Care Antiperspirants/Deodorants and Sensitive Clean Personal Wash, which help men literally feel comfortable in their own skin. Thanks to Unilever’s new NCAA Corporate Partnership, the stories will be shown throughout NCAA March Madness programming and at www.dovemencare.com. […]
i would love to recieve samples and promotional gifts from Dove products my wife has been a faithful customer for many years. Products for men interest me I am 58 years I need your products to help keep my skin healthy looking please if would send me some of your promtional gifts at this time it would be appreciated. I really thank you for considering my request. My address is 2530 Cutbank Rd Warfield Va 23889 Ph# 434 532 3338 if no answer please text me if you are willing to honor my request my household love da dove smile
[…] DOVE Men+Care, a Unilever men’s personal care brand, is giving football fans a never-before-seen pass inside the life of former Ohio State quarterback and ESPN College GameDay Built By The Home Depot analyst Kirk Herbstreit. The third quarter of the Dove Men+Care “Journey to Comfort” campaign kicks off today with a video series sharing personal experiences that have helped the legendary football player become comfortable in his own skin. The stories will be shown throughout the college football season, including the 2012 Bowl Championship Series (BCS), upcoming ESPN “Year of the Quarterback” content, and at www.dovemencare.com as part of a season-long Unilever sponsorship. […]
My husband, Jerry, aged 53, has worked outside in all weather for most of his working life. As a result his skin was very dry and thin. After using Dove for a few weeks he noticed a big improvement in his skin. He also suffers from a bad rash in winter down his sides. This year he didn’t! Thank you for a wonderful product. All of us in the family now use the shampoo, shower gel and soap. Keep up the fantastic work.
I tried Dove men+care body and face bar, I like it very much, I feel clean when I get out of the shower. Is it on the shelves yet? If so what stores carry it? I want to keep using this brand soap, where can I find it? John B. Beswick