PRAI Beauty On HSN
PRAI Beauty resonated with HSN customers and generated outstanding sales during its HSN premiere on January 14, with many of the items that were available exclusively on the interactive multichannel network performing well.
Customers responded quickly to the luxurious skincare line with more than 1,000 units of the PRAI CREME de LUXE High Performance Face and Eye Kit selling out in less than 18 minutes of airtime. Other favorites among HSN viewers included the FREEZE FRAME Wrinkle Erase and PURE PRAI Creme Royale, both of which made their worldwide debut during the HSN premiere, as well as the 24k Golden Caviar Skin Concentrate, which quickly sold more than 5,000 units.
PRAI Beauty is a global, world renowned collection of luxurious, age defying beauty products infused with the PRAI root essence, the signature ingredient in all PRAI anti-aging products. The PRAI root is a botanical native to central Thailand and long known to contain smoothing and perfecting skin benefits.
Cathy Kangas, founder of PRAI Beauty Group and on-air personality, is the strength behind the brand. In addition to creating and selling a revolutionary product line, Kangas started “Beauty with a Cause” to support world-wide animal protection causes. The partnership with HSN allows Kangas to reach 93 million homes to share her passion for beauty and animal rights.
“HSN is the best beauty stage to reach and connect with all women for their beauty needs,” states Kangas. “PRAI is proud to join a multichannel leader that is educational, entertaining and empowers women. This partnership provides PRAI with aspiration to become the premiere luxury beauty brand at HSN,” enthuses Cathy.
“Cathy’s passion for beauty, astute product knowledge and on-air experience have proven to be the perfect combination for success at HSN,” said Michael Henry, Senior Vice President of Beauty at HSN. “HSN has been expanding its offering of luxurious innovative skincare solutions. The addition of PRAI Beauty to our product portfolio only reinforces our commitment to provide solutions to our customers’ needs.”
Based upon the success of this week’s launch, Kangas will return to HSN this spring to introduce Champagne Truffle Caviar and other additions to the line, as well as showcase perennial favorites such as PURE PRAI Intensive Serum.
PRAI collections of skincare, body care, fragrance and anti-aging are made in the US and distributed internationally. They are available in the United States, Australia, Germany, the United Kingdom and Canada.
A leader in transactional innovation, HSN broadcasts live to 93 million households in the US and its website hsn.com ranks in the top 30 of the top 500 internet retailers. For more information visit HSN.
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