ShopNBC Beauty & Style Week
ShopNBC, the premium lifestyle brand in electronic retailing, today announced its first-ever Beauty & Style Week event, which kicks off Saturday, October 24 at 10 pm ET. Dedicated to celebrating real beauty and real style for real women — just in time for holiday gatherings and gift giving — the event will feature ShopNBC’s largest number of beauty and fashion launches ever in one week. As part of the network’s ShopNBC Anywhere initiative, customers can shop via cable and satellite TV; mobile devices (iPhone and iPod Touch); online at www.ShopNBC.com, and streamed live at www.ShopNBC.TV.
“We are thrilled to present this chocked-full, week-long Beauty & Style event to our viewers,” said Kris Kulesza, ShopNBC’s Chief Merchant. “Some of the most sought-after brands in the industry will be featuring their new beauty and fashion must-haves as well as great holiday gifts on ShopNBC. From the likes of the hottest celebrity hair stylist Ted Gibson Beauty to global brand Laundry by Shelli Segal, from Dr. Robert Rey aka ‘Dr. 90210′ to America’s favorite shoe expert Miss Meghan, viewers will discover a wide array of wonderful finds — items we affectionately refer to as ‘ShopFINDS.’ Those who tune in will also be titillated about the prospects of learning from these expert guests how to instantly update their look in a way that easily works for their lifestyle.”
Beauty & Style Week Program Highlights
– As part of the event, Dr. Robert Rey, known as TV’s “Dr. 90210″ and an in-demand cosmetic and reconstructive surgeon in Beverly Hills, will be introducing his new skincare line, Sensual Solutions, on ShopNBC. Through his products, Dr. Rey offers a non-invasive alternative to plastic surgery. Dr. Rey will be on air with ShopNBC host Melissa Miner this Sunday, October 25 at 1 pm and 5 pm ET.
– Ted Gibson, who has earned a reputation as the hottest celebrity hairstylist, will debut his hair care line on ShopNBC Tuesday, October 27. Based on Wild Orchid extract as its key ingredient, his product line will be featured during self-titled show hours throughout the day.
– Back by popular demand is Sensa Weight-Loss System. Following a strong reception by ShopNBC viewers at its launch in late August 2009, Sensa will appear this Sunday, October 25 during eight self-titled show hours to educate viewers on how to use their simple approach to weight loss. Developed by Dr. Alan Hirsch, the Sensa Weight-Loss System is based on more than 20 years of research. Sensa is an entirely different type of weight-loss program; no pills, no stimulants, and no restrictions on the types of foods that can be eaten. Since its August 2008 market debut, Sensa has been used by thousands of Americans in their quest to lose weight. Dayna Devon, Emmy award-winning journalist and TV personality, will be the on-air spokesperson for the Sensa brand.
– Also returning to ShopNBC is Vapour Organic Beauty, an innovative cosmetic line that is based on a unique and new delivery system. Eric Sakas, beauty expert and co-founder, will be the on-air guest this Tuesday, October 27 at 12 pm and 4 pm ET to demonstrate how Vapour creates radiant, glowing skin with makeup that’s good for you and the planet.
– Beauty & Style Week is not only premiering new brands, but new shows. “Beauty Confidential” will make its debut on Tuesday, October 27 at 10 pm ET. Dedicated to bringing the absolute newest products which are truly buzzworthy, “Beauty Confidential” will feature nothing but beauty insiders themselves, like Ted Gibson, who will share their first hand knowledge with viewers.
– America’s favorite shoe expert — Meghan Cleary — will make her world-wide debut on ShopNBC this Wednesday, October 28. Created for the fashionista who seeks comfortable yet fabulous shoes that are durable and affordably priced, Miss Meghan will premiere her new collection exclusively at ShopNBC during “Beauty & Style Week Party” at 9 pm ET.
– The internationally recognized brand Laundry by Shelli Segal will premiere on the network Thursday, October 29 at 11 pm ET, during shows titled after the line. Featuring must-have dresses, viewers will discover fun and flirty styles with a modern edge — perfect for a variety of events from holiday gatherings to bridal showers.
– The style program “Geneology Fashion DNA” will debut during a show titled after the line on Friday, October 30. Only at ShopNBC, this modern lifestyle apparel collection offers contemporary and casual looks with attitude that are ready for workday to weekend.
– ShopNBC will introduce Hope Brick — founder of RADARinsights and fashion industry veteran — as trend expert for the shopping network. Ms. Brick will appear in style-focused segments throughout Beauty & Style Week that educate viewers about the latest trends while providing fashion advice that translates the hottest styles into any wardrobe. In addition to her on-air appearances, Ms. Brick’s trend knowledge and insights will be available on ShopNBC.com on an ongoing basis.
Cindy Chen-Derkacz, ShopNBC’s Vice President of Apparel, said: “It’s a delight to announce all of the new premieres during the first Beauty & Style Week on ShopNBC. Through relevant on-air trend and fashion presentations from our expert guests and hosts, viewers will be introduced to a number of designer brands and premium private label collections that work for her lifestyle. This exciting event is a preview of what’s to come in Fashion at ShopNBC. As we continue to expand our apparel, accessories, and footwear offerings, we look forward to becoming a premium destination for women of all ages to find fashions that fit their individual taste and style.”
Donna Tarantino-Loyle, ShopNBC’s Director of Beauty, Health & Fitness, added: “We are ecstatic about what’s in store for our viewers. Bringing the hottest new lines from true beauty insiders — plus tips and trends that only they know — to our viewers across ShopNBC’s multi-channel platform will make shopping for beauty a premium shopping experience that also makes holiday gift giving easy. We are very much looking forward to premiering these new lines and further establishing our shopping network as the new beauty authority for our viewers.”
To find out more about these and other brands on ShopNBC during Beauty & Style Week, please visit www.ShopNBC.com.
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