Murad Wins Three Electronic Retailing Association Awards
Skincare leader Murad, Inc. was called to the stage as a winner three times last week at the 2009 Electronic Retailing Association (ERA) Annual Awards Gala in Las Vegas.
Awards presented to Murad by the ERA, the nation’s leading trade association for direct-to-consumer commerce, included:
- The Best Long Form, Health & Beauty Industry Award for Murad’s Acne Complex IV;
- The Best Direct Response Website Design Award for Murad’s Resurgence site at Murad.com/Resurgence; and
- The Best Use of an Online Marketing Tool Award for the Murad Skincare Quiz on Murad.com and Oprah.com.
Each of the ERA Annual Awards is part of the world’s premier recognition program for the electronic retailing industry, recognizing the best in television, radio, online and mobile direct response campaigns across a multitude of industries.
“It’s very rewarding to be recognized for the way we share information about our products,” said Richard Murad, Chief Operating Officer and General Counsel for Murad. “To be singled out in three different categories for three different Murad endeavors among such a competitive collection of nominees is a credit to how we are effectively sharing our founder, Howard Murad, M.D.’s philosophies of Inclusive Health and the Science of Cellular Water through varied channels and to a significant, large audience.”
Murad’s three-time victory was witnessed by the more than 2,500 attendees and 125 ERA member exhibitors. For more than 19 years, ERA members have included some of the industry’s most prominent retail merchants.
“Our Direct Response team works extremely hard to produce innovative and successful campaigns while always incorporating Dr. Murad’s founding philosophies and leading the skincare industry,” said Carey Grange, Executive Vice President, Direct to Consumer. “To be recognized not once, but three times was gratifying beyond words.”
Murad, Inc. was founded in 1989 by Howard Murad, M.D., one of the world’s foremost authorities on skin health and a pioneer of the clinical skincare movement. All Murad products are based in The Science of Cellular Water, Dr. Murad’s unified theory of health and aging.
The Murad brand includes 88 consumer products and 45 professional products sold in 45 countries. Murad is the #1 selling clinical skin care brand at many locations including Sephora and Ulta. Known globally for high performance topical and internal skincare, Murad has grown by producing innovative products that meet the needs of its customers.
See Also:
If you enjoyed this post, please consider leaving a comment, subscribe to the feed and get future articles delivered to your feed reader or follow us on Twitter.
Makeup is supposed to enhance the features of our face rather than to cover it, and nothing is more alluring than what is known as the natural look. For those who do not know much about makeup, or know nothing at all, achieving the natural look is pretty easy. The key to doing it is matching the color of your foundation with the tones of your skin, as well as using shades that go well with the undertones of your skin.