Goddess Garden Skin Care
Goddess Garden was founded in 2004 by Nova Covington, a fourth generation Herbalist. As a new mother, Nova was inspired to make organic skincare products initially for her daughter Paige. As a baby, Paige was allergic to sulfates, the synthetic bubbles in traditional bubble bath and soap. When Paige was 1 year old, Nova created her first organic skincare product: a body wash made with all-natural organic castile soap.
As a mother who reads the labels of children’s body products, Nova was uncomfortable with many synthetic and chemical ingredients which are absorbed through the skin. Motivated to develop skincare solutions that her family could use safely, Nova developed additional products that were made from natural and organic ingredients. Within a year, she had created a sunscreen made with 70% organic ingredients using a pure mineral, zinc oxide, as the active agent for sun protection.
The Goddess Garden sunscreen became the launching pad for a differentiating product line: 70% Organic Lavender Sunscreen made with Fair Trade Shea Butter providing SPF 30 protection. These natural sunscreen products have the highest organic content of any sunscreen on the market. Working with plants and botanicals comes naturally to Nova. She grew up in the Canadian and Oregon wilderness where much of her childhood was
spent out-of-doors in nature. Herbalism was handed down from mother to daughter for four generations in her family. Her great grandmother, Marie Walters, learned the medicinal use of native plants from the American Indian women in the Sierra Mountains of California. The knowledge continued through to Nova’s mother who made herbal remedies, including golden seal antibiotic ointments and rosehip tea as Nova was growing up.
In addition to her family’s roots in Herbalism, Nova comes from a long line of well-educated women. Her great great grandmother, Frieda Ross, earned a degree in Business at University of California, Los Angeles (UCLA) in 1807. Her great grandmother, Marie Walters, studied to be an interpreter of foreign law at UC-Berkeley. Her grandmother, Jane Fisher, served as the Mayor of Bishop, California for 12 years, as well as columnist for the local newspaper and the editor of a historical magazine. Nova’s mother, Nancy Covington, and her grandmother are both published authors of books and
magazines articles.
Nova credits the women in her family for her intellectual and research-oriented approach to business. She has a Master’s Degree in International & Intercultural Communication from the University of Denver and joined Hewlett- Packard in her early 20’s. At HP, her communication skills and leadership training allowed her to excel within the company. When she left the corporate world to start a family in 2002, she was supervising training programs for 500 employees and 75 managers.
Goddess Garden is a woman-owned business with Nova directing dayto- day operations as President of the company. She applies her aromatherapy training to create unique combinations she wishes to see in individual products. Daughter Paige, the impetus for the first Goddess Garden product, is now 5, and gives input to Nova. Paige chose the grape flavor lip balm sunscreen as a children’s favorite, with Nova creating a version for adults, a cocoa mint flavor. Lip sunscreen products contain zinc oxide for sun protection and are made with 70% organic ingredients.
Nova’s environmental stance reflects her personal calling to do work that is good for the Earth, both in her choice of product ingredients and the reduced carbon footprint of her company. She says: “My personal pledge for Goddess Garden is to reduce the carbon footprint my company makes on the Earth while creating superb facial and skin care
products. While my daughter Paige was my first customer, I am pleased to have created a line of organic sunscreen products that keep children and adults protected from the sun and are safe to apply!”
Goddess Garden now sells over 50 products with customers in 11 states. Best selling products include the Lavender Sunscreen, Pomegranate Facial Cream, French Green Clay Facial Cleanser, and Immortelle Facial Serum. Goddess Garden products are available at retail outlets such as Ellie’s Eco Home Store, spas such as Gold Lake Spa & Mountain Resort in Colorado, and through online retailers including Boulder’s Best Organics and Amazon.com. Products are available for direct purchase online at www.GoddessGarden.com and www.NaturalSuncare.com or by calling toll free 1.888.445.8725.
THE GODDESS GARDEN PLEDGE
“As a fourth generation Herbalist, I honor the Earth and the medicinal healing power of plants. I choose certified organic ingredients for all our products and blend in 100% pure essential oils. When an organic ingredient is not available, I select an ingredient that is Fair Trade and sustainably-sourced. For example, our Shea Butter is harvested at a Fair Trade women’s cooperative in Togo, Africa. “We use biodegradable and recyclable packaging, and our company’s carbon footprint is offset by wind energy. We donate a percentage of profits to support organic farmers and environmentally-friendly organizations such as the Nature Conservancy.”
~ Nova Covington, Founder, Goddess Garden
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[…] Up to 99 percent organic Goddess Garden skin care products will now be available in New York City at Westerly Natural Market, Park Natural, Health Nuts and Food for Health.. The Colorado-based skincare company, founded by Nova Covington, a fourth generation herbalist, has just hit the shelves in the greater NY city area. […]
[…] Goddess Garden, a Boulder, Colorado skincare company founded by a mother wanting safe sunblock products for children, announces the introduction of a new organic sunscreen line using mineral-based sun block agents. The new Goddess Garden kid’s sun care products have a distinctive bright green label with a red ladybug and a golden yellow sun. As part of the launch, the company is introducing a first-of-its kind Ultraviolet Educational Program with a point-of-purchase UV Bracelet for children to learn about the strength of the sun when they are outside, and an UV Index on the company website: www.NaturalSuncare.com where people can type in their zip code to determine the UV forecast in their town daily. […]