Cetaphil Comfortable in My Skin Campaign
Galderma Laboratories’ Cetaphil Brand, the #1 dermatologist and pediatrician recommended brand of cleansers and moisturizers, announces a new, interactive contest with the launch of the “Comfortable in My Skin” campaign. The two-round campaign, located at http://www.comfortableinmyskin.com/entersweepstakes/default.aspx, asks entrants to explain where and what makes them feel the most comfortable in their skin. Participants will pick Kate Spade getaway bags and fill them with their favorite Cetaphil products and other items that they would take on Marriott & Renaissance Caribbean & Mexico Resort vacations. Entrants are also asked to complete the sentence “I feel comfortable in my skin when I am…” The Grand Prize winner, selected by a panel of judges from Cetaphil, will receive a seven day, four person getaway to a Marriott & Renaissance Caribbean & Mexico Resort destination of his or her choice, a Kate Spade bag and $500 American Express gift card to purchase his or her selected getaway items.
“Cetaphil’s complete line of cleansers and moisturizers help our consumers achieve beautiful and healthy skin,” said Cindy Kee, Senior Product Manager for Cetaphil. “The ‘Comfortable in My Skin’ campaign is a meaningful way to drive awareness of the utility of our products, while reaching and recognizing our consumers. We are proud to be working with Marriott & Renaissance Caribbean & Mexico Resorts and Kate Spade to offer our consumers a tropical getaway.”
The “Comfortable in My Skin” campaign will be powered by social media marketing solution Brickfish. The campaign enables consumers to create exciting, personalized brand-focused user-generated content (UGC) and virally share their entries with their vast social networks via widgets, blogs, IM, email and more. Campaign participants have the ability to interact with the Cetaphil campaign by creating, reviewing, sharing and voting upon brand-relevant content.
The panel of judges from Cetaphil will be selecting additional winners during the two-round campaign. During Round 1, prizes will be given away to the Top Ten finalists who will advance to Round 2, to five Most Viral winners and to eight Sign-up Sweepstakes winners. During Round 2, prizes will also be given to one Runner-up and to four Sign-up Sweepstakes winners.
Round 1 of the “Comfortable in My Skin” campaign ends August 3. Round 2 will begin on or around August 27 and end on or around October 8. For complete details, visit http://www.comfortableinmyskin.com/entersweepstakes/default.aspx.
About Cetaphil
The Family of Cetaphil Cleansers and Moisturizers is a line of dermatologist and pediatrician recommended skin care products specially formulated for all skin types. Cetaphil products are developed to provide effective, gentle skin care and include: Cetaphil Gentle Skin Cleanser, Cetaphil Daily Facial Cleanser, Cetaphil Gentle Cleansing Bar, Cetaphil Antibacterial Gentle Cleansing Bar, Cetaphil Moisturizing Lotion, Cetaphil Moisturizing Cream, Cetaphil DailyAdvance Ultra Hydrating Lotion, Cetaphil Daily Facial Moisturizer SPF 15, Cetaphil Therapeutic Hand Cream, Cetaphil UVA/UVB Defense SPF 50. To learn more about Cetaphil products and to join the Cetaphil Skin Care Club visit www.cetaphil.com.
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Please take a look at my entry on why I’m comfortable in skin and vote.
http://www.brickfish.com/Pages/PhotosAlbums/PhotoView.aspx?picid=921191_2964754&pid=487056&scid=455