amea Skindividuals
No other established retail brand instantly suits the exact needs of the individual consumer. amea is the first and only skin care line to give instant - at point of sale - complete customization or skindividuals. By offering real, immediate, and personal satisfaction, amea clearly sets itself apart from thousands of other skincare solutions.
“It was really quite a challenge to align sophisticated, high-end ingredient research with an in the store, on the spot personal profile gathered from thousands of consumer answers and moisture readings, not to mention the packing challenge to blend all the different, individual ingredients for each consumer in a sterile manner,” says Dr. Stefan Erdmann founder of amea. “But we have done the seemingly impossible. I am very proud of our team to come this far. As with any big change, we believe in ten years from now, the majority of skin care products will no longer be sold off the shelf, but as a skindividual.”
amea most recently tested various distribution channels in the US for its products and found the party/event channel to be a highly successful avenue. amea’s VP of marketing, Jennifer Adler, said, “We are so pleased to get this wonderful reception in the Bay Area. The amea parties have done incredibly well. The concept is immediately understood and instantly demanded. Our brand is built on very pure and active natural ingredient system and we do not use any chemicals and preservatives. We are right on the current market trend.” At a typical amea party, revenues can reach $1000 within a couple of hours. Women are content with superb personalized service, their new customized beauty products, and socializing with cocktails and appetizers.
Erin Stenfers, account executive at San Francisco magazine admires. “I have been using the amea skin care line for about a year now and have been very happy with the results,” she says. “My skin feels hydrated and protected, with a reduction in breakouts. I truly think that the customization of the face lotion is something that I will not be able to go back to since it fits my skins needs so perfectly. I am so pleased that I have found this product line!”
Currently amea is considering its market entry into the US on a broader scale. The company is discussing future plans with large distribution partners and hopes to form a lasting partnership within this calendar year.
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