Murad Active Radiance Serum
Murad, Inc. celebrated the launch of its newest innovation, Active Radiance Serum, last week at the Murad Inclusive Health Spa (MIHS). Approximately 150 guests attended the launch and received Murad goodie bags with deluxe samples of the Active Radiance Serum and Murad’s newly reformulated Essential-C Day Moisture SPF 30.
Murad formulated Active Radiance Serum to help boost the skin’s natural defenses against sun damage while encouraging repair of existing damage. The environmental aging treatment protects and preserves skin with a new Vitamin C technology that delivers 50 times the free radical neutralizing power of prior generations. It helps to restore tone, smooth texture of skin and is clinically proven to improve firmness by up to 64% in just 15 minutes.
During the launch event at MIHS, guests met Associate Clinical Professor of Medicine at UCLA and founder of Murad, Inc. Howard Murad, M.D., who answered attendees’ skincare and dermatology questions in a rousing Q & A session.
Estheticians were also on hand to offer guests free facial consultations, as well as personal product recommendations for their own complete skincare regimen. Nail technicians and massage therapists were also available to offer free Vitamin C Hand Treatments and mini massages.
Murad’s “Sun Undone” Health and Beauty Package for two valued at over $1200 was the grand prize of a drawing held at the event. Winner Katie Borrud of Redondo Beach, California, received an array of prizes, including spa treatments and lunch for two at the Murad Inclusive Health Spa, Juicy Couture sunglasses, two 1-month passes to YogaWorks, two retail size Active Radiance Serums and more.
Murad, Inc. was founded in 1989 by Howard Murad. M.D., one of the world’s foremost authorities on skin health and a pioneer of the clinical skin care movement. All Murad products are based in The Science of Cellular Water, Dr. Murad’s unified theory of health and aging.
The Murad brand includes 88 consumer products and 45 professional products sold in 42 countries. Murad is the #1 selling clinical skincare brand at many locations including Sephora and Ulta. Known globally for high performance topical and internal skincare, Murad has grown by producing innovative products that meet the needs of its customers.
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Love, love, love Murad! Jealous I wasn’t there. Next time! Thanks for the post.