Top Anti-Aging Trends for 2009
The International Association for Physicians in Aesthetic Medicine (IAPAM), the leading international organization of physicians practicing aesthetic medicine, sees the following trends in anti-aging for 2009. These trends were compiled through consultation with leading aesthetic medicine physicians from around the world and in consultation with the medical advisory board of the IAPAM.
1. Minimally invasive procedures will significantly outperform surgical options
Minimally-invasive anti-aging procedures will continue to secure the majority of the aesthetic medical procedures’ market over more invasive, expensive surgical offerings.
The public will choose these less expensive and less risky procedures over surgeries. People generally desire to look 10 years younger, and minimally-invasive procedures can achieve this desired outcome. “During hard economic times, men and women look to non-invasive cosmetic treatments such as Botox Cosmetic, Dermal Fillers and Skin Rejuvenation as a means to feel and look better about themselves physically and emotionally,” says Dr. Alexander Ataii of Laser Clinque in San Diego.
Moreover, with wrinkle reduction treatments using Botox Cosmetic® and dermal fillers increasing in popularity, new players will emerge in this arena. Botox® will continue to be the most popular product, but it’s anticipated that Medicis will release a competitor, Reloxin®, sometime in 2009.
Finally, a new generation of minimally-invasive liposuction procedures, resulting in less pain to the patient and little or no downtime, will evolve and become more effective. Laser and ultrasound-based equipment will help physicians remove localized fat instead of requiring patients to entertain aggressive liposuction procedures. New entrants into this arena include laserlipolysis (SmartLipo, Cynosure), and focused ultrasound for body sculpting (LipoSonix, Ultrashape), which is awaiting FDA approval. A third fat-reduction option for consideration, Cryoliplysis (Zeltiq Aesthetics), involves non-invasive cooling of fat cells to induce lipolysis.
Therefore, minimally-invasive body sculpting and liposuction procedures will continue to be a hot trend, with many new entrants entering the US market this year. The IAPAM also expects to see some new non-invasive procedures become widely available, like Ultrashape and SonoSculpt, which are currently being used in other countries.
2. The “eyes” have it!
Building upon the aforementioned popularity of minimally-invasive procedures, “EyeJuvenation” will become an increasingly popular offering among physicians. Coupled with the recent FDA approval of products such as Allegan’s Latisse®, which supports the growth of fuller, darker eyelashes, practitioners will offer a suite of services and products focusing specifically on the eye, including Botox Cosmetic® for treatment of crows-feet and deep wrinkles between the brows, coupled with the use of dermal fillers such as Juvederm®, Restylane® to fill deeper hollows below and around the eyes.
3. Cosmeceutical market will continue to grow
Latisse in only one of the many new cosmeceuticals likely to hit the market in 2009. In a report published in October 2008 by the Freedonia Group, “the US Cosmeceuticals Market will increase by 7.2 % per year to $8.2 billion in 2012, propelled by a stream of new and technologically advanced product introductions offering age-defying and other appearance enhancing benefits for an aging population. The rapid growth of the cosmeceutical market will continue to be based on a combination of science and astute marketing.”
Dr Jennifer Linder, MD, board certified dermatologist and advisory board member of the International Association for Physicians in Aesthetic Medicine, also comments that, within the cosmeceutical industry, “stem cell technology will be utilized for anti-aging topical products. Up until now stem cells have been used in medicine to generate new cell growth in wounds and burns. This same thought process is now being researched for improving the appearance of mature skin. Stem cells never die so the cellular proliferation they can provide would be incredible. By generating healthy cells in aging skin, products can potentially reverse some of the damage accrued over the years.”
Finally, Dr. Linder notes that “DNA-based lines are also being marketed. These lines claim to actually repair the DNA damage caused by UV, free radicals and inflammation.” However, Dr. Linder concedes that further study into these product lines is needed.
4. From caffeine to peptides, over-the-counter topical products will include innovative ingredients
Caffeine will burst onto the beauty-product market as a marquee ingredient in many drugstore cosmetics. While Jennifer Linder cautions that, “the science is still lacking to substantiate its long-term effects”, many researchers suggest that caffeine “reduces eye puffiness,” “increases micro-circulation,” which in turn carries away excess fluids from the skin, reduces the appearance of cellulite, and contributes to overall cell renewal.
Dr. Linder identifies that another pre-eminent ingredient in topical products will be peptides. “Peptides will continue to be some of the most effective topical ingredients available. New peptides, such as neuropeptides, are being developed and are thought to possibly contribute to a feeling of well-being. Anti-inflammatory and antibacterial peptides are also becoming available and may potentially help in the treatment of adult acne and sensitive skin conditions. Anti-aging peptides continue to be at the forefront of age control product development, with new types being developed each year. More studies are needed in order for their benefits to be proven, but the market is sure to see more products containing different types of peptide technology in the future.” Indeed, products such as Jane Iredale’s Zap & Hide concealer contain the active acne-fighting peptide called Tego Policosanol. This coupled with topical antiseptics and anti-inflammatories such as tea tree leaf or lavender oils, or algae and other extracts, result in make-up that provides both medicinal healing to skin as well as cosmetic coverage.
On a final note regarding topical beauty products, Dr. Linder, anticipates that, “result-oriented weekly treatments are sure to gain popularity in the shadow of the current global economic crisis. Masks, serums and creams that are marketed to work, when applied once or twice per week, versus daily, will be appealing as they will last longer for the consumer.”
5. Anti-aging from the “inside-out”
Building upon the link between aging and diet, consumers are seeking treatments, both injestable and topical, to achieve better health through traditional dietary products. Peter Lam, in a January article in Skin Inc. Magazine, comments that, “the preventive strategies of anti-aging are being expanded and even exploited by the food industry with the promotion of nutraceuticals and antioxidants, such as the inclusion of botanicals and green tea in foods. Even the cosmetics industry has begun including these substances in skin care product formulations. The belief is that these ingredients can penetrate the skin topically in order to nourish and prevent skin conditions.”
Dr. Linder agrees that “antioxidants of all types continue to hold an important place in age control products. As the consumer becomes more aware of the benefits of internal and topical antioxidants, demand is increasing. Potent antioxidants such as resveratrol from grapes, goji berry extracts, turmeric root extract and acai extracts are being introduced to topical products to improve the health and appearance of aging skin by quenching free radicals.”
Finally, Dr. Linder identifies that probiotics are making their way from the grocery store to the cosmetic counter. “Several lines are introducing probiotic agents to skin care formulations. These companies claim to “soften, smooth and exfoliate your skin, giving it a fresh youthful appearance. Most available research only supports skin benefits when probiotics are taken internally, and even that is somewhat inconclusive and lacking. Clinical proof aside, more and more companies are introducing probiotic technology for topical use.”
6. Medical weight loss management “grows” in popularity
Globally, the World Health Organization estimated that in 2005, 400 million people were obese. Currently, 78 million Americans are classified as obese. This number is projected to increase to 700 million world-wide by the year 2015. Therein, with obesity continuing as such a universal epidemic, medical weight management will be offered by more and more physicians internationally. People are tired of yo-yo diets and special meals, and are looking for physicians to help them loose weight permanently. Therein, doctors are in a unique position to help clients with effective weight loss strategies, since they already have the trust of their patients.
Consistent with this anticipated market growth, the IAPAM is proactively working to develop a medical weight management program for 2009, that combines healthy lifestyle changes, exercise, and the latest medical weight management procedures, like laser-assisted liposuction,” says Jeff Russell, Executive-Director of the IAPAM.
7. Public place trust in physicians for aesthetic medical offerings
The IAPAM’s Aesthetic Medicine Consumer Study surveyed women across the U.S., ages 21-60 on their perception of various aesthetic medicine procedures. As an apparent reaction to the unregulated medical spa industry, 78% of women rated medical credentials as very important when choosing an aesthetic treatment provider. “The results clearly indicate most women are concerned about their safety when choosing aesthetic procedures, which is a huge opportunity for physicians who wish to expand their practice with aesthetic treatments,” says Jeff Russell.
Given this, the field of aesthetic medicine will see non-physician owned medical spas close at a very fast rate. “Many non-physician owned medical spas opened to take advantage of the profit potential, but soon realized the key to success is to have a physician-owner, who is on-site,” comments Russell.
Furthermore, expect to find the most common minimally-invasive procedures (Botox, dermal fillers, laser hair removal) at your current general practioner’s practice. More and more physicians are being expertly trained in the most common, minimally-invasive, procedures and they are in a position to offer these procedures in the convenience of their offices to their existing patient base.
About the International Association for Physicians in Aesthetic Medicine (IAPAM)
The International Association for Physicians in Aesthetic Medicine is a voluntary association of physicians and supporters, which sets standards for the aesthetic medical profession. The goal of the association is to offer education, ethical standards, credentialing, and member benefits. IAPAM membership is open to all licensed medical doctors (MDs) and doctors of osteopathic medicine (DOs). Information about the association can be accessed through IAPAM’s website at http://www.IAPAM.com. Additional information can be accessed by contacting:
Jeff Russell, Executive-Director
International Association for Physicians in Aesthetic Medicine (IAPAM)
1-800-219-5108 x705
www.IAPAM.com
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Comments
hey guys green tea really works..healthiest way to stop your body ageing..worth a try!!
I buy my green tea from www.teaxlive.com..great in taste and reasonable in cost!!
I would take caution before using Latisse. In my opinion, the pros out weigh the cons. Side effects are dark circles, change in the color of your iris, red/itchy eyes… hmm, I am not sure these effects would make me look any younger haha. Not to mention, why go through the hassle of a prescription DRUG when I can purchase Revitalash from my salon??
•my in-laws use Facial Secret. It uses LED light therapy to eliminate all kinds of skin imperfections…5-10min a day. I have seen the results and I would recommend it. It is also good because you use the unit in your own home. If ya’ll are interested the website is www.facialsecret.com
over a year I been a user of revitalash this product is one of my beauty routine since then. I don’t want to have my old lashes anymore I love what revitalash has been done on my lashes its long thick and fuller.
I am very glad because I had been using revitalash and my lashes were great. I had grown a super long lash and all were a thicker
ladies if you want to have nice fuller and healthier lashes you must try Revitalash ive been using it and im very happy with the results after 5 to 6 weeks you can really tell the difference
how amazing!! I thought only few are using revitalash. I stand corrected, as I was going over the forum, i felt happy for you ladies. I am also using revitalash eyelash enhancer for almost 2 years now and have been very satisfied with the product. kodus to all of you ladies. 
I’ve tried getting extensions it does look good and makes me look younger, along with using Revitalash, have you guys tried this? I Used this for a month now and my eye lashes look thicker and healthier.
I’ve been starting to use revitalash because it will help to grow fuller and thicker lashes without any side effect. so i will better to stick to this one.
I highly recommend revitalash, based on my experience. It really gave me surprising results that I drooled for my lashes.
I have used many brands of eyelashes products, MLM, OTC, prescribe and etc. Since i started Revitalash 3 months ago, I don’t think I will or need to look for other products for my eyelashes anymore. Revitalash gives me exactly what I always wanted; long, dark and thick eyelashes.
I’m using Maximumlash also and just like Orinda, I never felt any discomforts since I started using it. I’m a very happy with how my lashes are now. Cheers to this amazing Maximumlash!!!
I started to see the great results after 2months of using revitalash. I am amazed with my beautiful lashes because its natural long. I have not had any of the burning or discoloration other reviewers have had. everything was doing great on me.
wow great!!However I Just heard of maximumlash now. For me, I’m glad and happy with what revitalash has done with your lashes girls as it did the same to my eyelashes as well. I will be a revitalash user forever. Thanks.
I prefer revitalash over latisse and other brands. Latisse is too expensive and way beyond my budget. I’ve been using revitalash ever since and it’s been working wonders for my lashes.
I think all should try revitalash. few of my friends and I have tried out few brands and all concluded that revitalash is still the best.
Everything is appreciated ladies.. but still, I always stick to the brand I have tested for years my Maximumlash eyelash conditioner so satisfied of the effect it made to my lashes…..very thankful for the result!
i’ll definitely go for Revitalash eyelash conditioner for my eyelashes. I’ve been doing an online research to answer the problem of my dull and brittle lashes Thanks for the information coz i found that Revitalash has good reviews . I’ll be going to get one this week and see it for myself. any suggestions?
using any cosmetic enhancer doesn’t work overnight for you to see the result the question is, is it worth the wait? In revitalash it’s a yes, because you really can see a result for a couple of weeks of using it and you can proudly recommend this product.
Hi there, to start off, I’m really glad how my eyelashes brought a big difference to my face for it’s now looking healthier, fuller and darker, and that is becuase of revitalash eyelash conditioner which I have been using for about a year now. I am a satisfied buyer of the product. I extremely recommend this to you girls.
I don’t know how to express what I’ve experience in Maximumlash but all I can say is this product is the best!
Personally I’m not too sure about Maximumlash because I have tried it for couple of months and it didn’t do much to me. Then I tried another brand before I switched to Revitalash a month back and start to notice some positive changes on eyelashes. I think it will work and I’m going to continue using it.
Hi there Detsie, good to hear about your opinion! You can share whatever idea and experience here! We’ll be glad to here it! Oh really alyana? How long have you been using it? Are you sure it’s Maximumlash? As far as I know, a lot of maximumlash users are satisfied of its result..
Kassandra, you should try revitalash. Me and all my friends are so happy with our eyelashes now after using revitalash for the last 6-8 months.
I am a user of revitalash and it took me 6 weeks to see the result. My lashes are long and thick and I am constantly getting compliments.
I can see so many good comments about revitalash and I’m not surprise. What surprises me is how good the product is. Just 4th month now and I can tell so much difference.
I used to have a problem with the brittleness of my eyelashes but then I started using maximumlash. I didn’t felt its effect for the first 5 weeks but on the succeeding weeks of using it I noticed my eyelashes became thicker and there are some new strands growing. Now, I’m on my third tube and getting prettier each day. I strongly recommend it!
revitalash very convenient to use and hassle free. it really gave me the results that I expected having long thick and fuller lash is a dream come true.
Yeah, I thought it won’t work on me because I’ve tested lots of product but I get disappointed. The good thing is Maximumlash made my lashes looks great. Amazing!
I’m most concern about the long terms effect when I use any cosmetics, just as Eyelashes enhancer. I’m glad to learn that there are actually users that have been using revitalash for over 2 year and still very happy about it. That speaks a lot about the product. That is also the main reason why I’m using Revitalash.
This is nice! I’m impressed with all your comments here ladies. I’m getting my first tube of maximumlash next week. Then I’ll keep you all posted for the result.
Yes ladies . I’m very much thankful with maximumlash! If rated from 1-10 where 10 will be the highest rate, I’ll rate it 10! It’s just in its name, “Maximum”. Maximum result.. Maximum beauty.. Maximumlash!
I’m impressed with all your comments here ladies. I’m getting my first tube of maximumlash next week. Then I’ll keep you all posted for the result. I’m so excited.
I’ve been using revitalash for four weeks and already see longer and fuller lashes. I’ve had no side effects felt and it seems effective. I think im using this product forever
Oh no, not Maximumlash Megan. I would suggest you return and exchange for Revitalash. I have used both and Revitalash is a better product.
Well I’m using revitalash for a year now and it really made wonders to my lashes. It seems that maximumlash lash enhancer sounds good as well. I’ll try to think and maybe give it a try. Where can we buy maximumlash?
It’s up to you Megan to choose what eyelash enhancer you will use. Both Revitalash and Maximumlash are good but it depends on your budget. I was a revitalash user before until maximumlash was introduced by a friend. I tried it because it’s cheaper and she guaranteed me of its effect. I am satisfied with it and able to save couple of bucks. Choose wisely Megan, good luck!
Well not as much as I am loving revitalash Venice. I don’t have to say what alteration it did to my lashes and I extremely recommend it to people who have problems with their lashes too.
I’m on my fourth week with maximumlash and it made my eyelashes longer and thicker. It’s just incredible and very affordable as well.
I’m on my fourth week with maximumlash and it made my eyelashes longer and thicker. It’s just incredible and very affordable as well.
I did not encounter any discomforts and irritations in using Revitalash unlike other brand they usually have side effects. I’m happy that this product is safe and effective. That’s why I am a loyal Revitalash user.
I can see my lashes changing gorgeously and exactly when I used revitalash. I was really impressed on the effectiveness of it because I really experience and saw the changes of my lashes very long, beautiful and healthy.
im a fan of Revitalash coz most of my friends are using it and we all have great eyelashes now we even use the mascara also. great products!
I was looking for some help on my short eyelashes last year. I have got all sort of advices. From false to extension to prescription and what not. After some research, I decided to try out Revitalash and no regrets since then. Now i’m only using it as maintenance because my eyelashes are already long and fuller.
I have noticed a clear indication of improvement on my lashes when I used revitalash. For just 5 weeks there is a sudden changes going on in my lashes it’s long and thick. It really works!
I love Revitalash. It made a big difference to my face on how it naturally enhanced my lashes. I excited to buy another tube.
I’ve been starting to use revitalash because it will help to grow fuller and thicker lashes without any side effect. so i better to stick to this one since its not pricey.
Revitalash is simply an amazing product as far as eyelashes enhancement is concern. My eyelashes looks great after 4 months of revitalash.
I have been using Revitalash for 3 months and it actually makes my eyelashes looks longer and thicker and I’m glad that it doesn’t cause any allergy reaction. Great product.
There’s no doubt that Revitalash is the best when it comes to eyelashes conditioner is concern. Just after 3 months, I can see major improvement. My eyelashes are fuller and longer.
so far using revitalash conditoner, I haven’t experienced any itching side effects. it works perfectly for me. hope it does also to you guys.
there are a lot of products out there that promises a lot of things. but revitalash has been the only product that kept their promise. MY lashes are now fuller and healthier.
I have studied all the feedback and comments from different bogs and sites when I was looking for a eyelashes enhancer. I learned that revitalash seems to be the most popular product around so I decided to try it. There are really that good. Revitalash performs as it claims.
I just want to share my experience on Revitalash here. To me, I think revitalash is surely the best eyelashes enhancer in the market today. I have been using it for 6 months now and the result is unbeliavable.
I started using revitalash 3 months and already I can see the growth of my eyelashes. I’m so excited.
so far using maximum lash, I haven’t experienced any itching side effects. it works perfectly for me
Everybody wants to have longer lashes, especially girls, and I wasn’t blessed with one and so I had to improvise until I found Maximumlash, now, it feels that my lashes are naturally long and beautiful, thanks to Maximumlash.
day after day my lashes seems to be improving from being dull to a now healthier lashes.
Thanks to maximum lash
Cool article. I ran in to this new company called Seriesse International.
They have a Melon cream that treats dry skin to a mega dose of super rich moisturizers and encapsulated, cocktail of antioxidants.
Are there other antioxidant creams that are better?