What Will Women Give Up for Skin Health
As the classic saying goes, “You cannever be too rich or too thin.” However, it seems American women would ratherlook younger than be rich or thin. A recent poll commissioned by ZO SkinHealth and reveals that on average, women would be willing to spend more on afacial care system that would make them look 10 years younger than they wouldon a diet program that would make them lose 10 pounds.
The survey, which was conducted among 1,131 U.S. adult women by HarrisInteractive, reported how much women care about the overall health andcondition of their skin, particularly their face.
Even in a time when many women have cut back on discretionary spending,they are willing to spend on a facial care system that they believe will beeffective at making their skin look younger and healthier.
“Results, results, results. At the end of the day, that’s all thatmatters. Women are fed up with products that don’t work, that make emptypromises and bogus claims. What counts are the active ingredients and theirconcentrations,” says Dr. Zein Obagi, board-certified dermatologist andcreator of ZO Skin Health.
Some of the products and services-like peels, injections, lasers, creamsand machines–can be pricey, so overall spending has shifted away fromprocedures that are new and trendy, in favor of products that are proveneffective.
The ZO Skin Health survey also revealed that women think about the healthand condition of their skin more often than they think about their love life.About two in five women (43%) think about the health of their skin always oroften, which is more often than they think about their relationship status(39%) or cardiovascular health (33%).
This is not surprising to skincare maverick Dr. Zein Obagi, who has beenchampioning the importance of healthy skin throughout his 25-plus year career.Even in a recessionary economy, lipstick and cosmetics sell very well –presumably because women still like to look good, and they spend on affordableluxuries. “You can’t solve all of the world’s problems, but you can take careof yourself,” he said.
Best known for his original anti-aging skin care line available onlythrough physicians, Dr. Obagi has now developed a skin care line that featuresproducts with high concentrations of active ingredients and time-releasedretinol, which has been proven to be the only topical skin care ingredientproven to reduce the signs of skin aging.
“I created ZO Skin Health, for those who want a system that really worksfor aging skin,” says Dr. Obagi.
The 15-product ZO Skin Health line ranges from $45.00 - $325.00 and isavailable at zoskinhealth.com, select Nordstrom stores and Nordstrom.com.
ZO Skin Health fights skin aging by combining high concentrations ofactive ingredients into luxurious formulas. Developed by world-renowneddermatologist Zein Obagi, MD, the results-driven product line visibly improvesskin health by stimulating cellular function. Dr. Obagi’s thirty years ofexperience and creation of a leading physician-dispensed skincare brandpresented him with the vision to create ZO Skin Health, the confluence of Rxthinking and cosmeceutical labeling and the only cosmeceutical line developedby a physician who has dominated the anti-aging Rx arena. For moreinformation, visit ZOSkinHealth.com.
About the 2008 ZO Skin Health survey:
The survey was conducted online between August 1 and 5, 2008 among 1,131adult women ages 18+. These online surveys are not based on probabilitysamples and therefore no estimates of theoretical sampling error can becalculated. For complete methodology, including weighting variables, pleasecontact Ivy Cartagena or Danielle Hawkes.
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Comments
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God bless and good luck!
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Interesting study…having worked in the skin care industry for several years, I definitely see that women will pay for skin care if they know it will get them results! The days of pampering are over…skin health is the goal.
This article helps you decipher all of those product labels, and determine which ones will get you results:
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Yes skin care is very important to women, I didn’t know they thought of their skin more than their love life or cardiovascular health.
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