Pantene - Pantene Pro V Newest Formulas
Even in a tight economy women don’t have to compromise when it comes to their beauty routine. With the help of Pantene’s newest spokesperson, Stacy London, the brand is proud to announce the results of a series of tests designed to help women break through the hair care clutter at the salon or local drugstore.
Pantene put its newest formulas through technical and blind tests to evaluate their performance against brands that many women believe to be the gold-standard in hair care: salon brands. The tests show that Pantene’s new advanced technologies and breakthrough conditioning ingredients deliver outstanding healthy hair results that leading salon brands can’t beat!
Technical Tests
Technical tests were conducted to benchmark technical performance of Pantene versus leading salon brands.
–Â Top salon brands, as determined by the Kline report, were tested against
new and improved Pantene shampoo and conditioner systems in a series of
technical tests
–Â Each test utilized state-of-the-art technology and equipment to generate
the most up-to-date and innovative data
–Â Results prove that no salon brand can beat the overall performance of
Pantene products
Blind Tests
To further dimensionalize Pantene’s superior performance, an independent testing institute (TNS) conducted a blind test among 3,600 salon brand users across the country. The participants used unmarked bottles of Pantene shampoo and conditioner systems specific to their hair needs for two weeks. They were then asked a series of questions about the quality and performance of the blinded Pantene products as compared to their usual salon brands.
–Â The results were clear, thousands of women preferred Pantene to their
current salon brand
–Â 70% of the women tested agreed — Their Salon Brand Didn’t Beat
Pantene
–Â When the participants were using the blinded Pantene Pro-V Brunette
Expressions, 66% of these leading salon brand users would consider
switching to it from their salon brand
–Â When the participants were using the blinded Pantene Pro-V Smooth
system, 77% of these leading salon brand users said they preferred it
for giving them smooth hair and 70% noticed the smooth hair benefit in
the first week
–Â When participants were using the blinded Pantene Pro-V Beautiful Lengths
system, 73% of these leading salon brand users preferred it for
healthy-looking hair to their current salon brand and 64% noticed
healthy-looking hair benefits in the first week
New & Improved Products Tested
–Â New Pantene Pro-V Conditioners contain terminal amino silicones for more
targeted and effective silicone deposition resulting in increased
conditioning benefits such as cuticle smoothing, added shine and
protection against damage
–Â New Pantene Pro-V Expressions Shampoos utilize liquid crystal technology
for vibrant color
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