Medical Spa Education at Medspa Conference in Orlando FL
Raleigh, NC medspa Blue Water Spa has been voted Best Medical Spa in America. Medical Spa Owner Kile Law, who co-owns Blue Water Spa with her husband Michael Law, MD will provide expert medspa information to physicians and spa owners at the Medspa conference on October 6, 2008 from 5:30-8:30 p.m. in Orlando, FL. Registration for this advanced medspa seminar is now open.
In this fast paced session, medical spa consultant Kile Law will discuss selecting technology, recruiting and retaining an excellent staff, how to compensate and motivate staff, spa layout and design, affordable and non-traditional advertising proven marketing techniques, and more. Kile will share her best decisions, biggest mistakes, and tell what she would do differently if she could do it all over again. She will also discuss medical spa franchises and why she believes some medspas fail and others thrive.
“Opening a medical spa or adding a medical spa to a medical practice can be very lucrative and rewarding. But offering medspa services doesn’t guarantee success,” says Law. “I am often shocked by the suggestions of so called expert consultants who don’t own medical spas. What looks good on paper may not work in the real world. Cheap technology that isn’t safe, effective and consistent won’t bring back clients,” Law continues. “I am also astonished by those who suggest sales quotas and commission only compensation for staff. This will not work long term, period.”
In 2003, Raleigh medical spa Blue Water Spa literally started from scratch with no patients or clients. Just three short years later, Blue Water Spa was named the Best Med Spa in America by American Spa magazine in 2006 and went on to gain the prestigious designation again in 2007. In just five years, Blue Water Spa has doubled its space, nearly quadrupled its staff, and has seen nearly 15,000 clients with an amazing 87% rate of repeat customers. Kile was named Humanitarian of the year 2005 by Aesthetics International, and under Kile’s leadership, Blue Water Spa has been named the Best Place to Work in North Carolina by the Triangle Business Journal.
Interviews with Kile have appeared in Plastic Surgery News, Plastic Surgery Products, Medical Spa Report, Cosmetic Surgery Times, Medical Spa Society Newsletter, Pulse, the magazine of the International Spa Association, and more.
“What makes Kile’s presentations unique is that she is a medpsa owner who has followed her owned recipe for success. She is not simply a consultant without a medspa. It is refreshing to learn from someone without a hidden agenda. Kile is not selling medspa consulting services, a medspa franchise or products. Her honesty is refreshing and her information is easy to apply to your own medical spa,” said H.W. OBGyn of Atlanta, GA.
“I want to see other medical spas achieve success. I will share basic building blocks of success that are applicable to any medical spa business of any size in any market and I will answer any and all questions in the Q&A portion of the presentation,” said Kile.
Blue Water Spa is owned by Dr. Michael Law and his wife Kile Law. Blue Water spa offers of aesthetic medical services including laser hair removal for all skin types, laser skin tightening, and IPL Allergan has designated Dr. Law a Platinum Botox Provider. For more information call (919) 870-6066 or visit www.bluewaterspa.com.
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Thanks for the post. An 87% rate of repeat customers is awesome, but bear in mind, without the ability to get new customers in the door cost effectively, the existing customer base will vanish within a year.
Congratulations to these spa owners. The seminar that was mentioned is already in the past, but anyone interested in learning how to get more new patiens and get their existing maptients spending more can do so via (shameless plug) my link.
Thanks for the article, and congrats to Blue Water!
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