Your Personal Best Public Education Campaign
Five-time gold medalist, Nadia Comaneci, and nine-time gold medalist, Mark Spitz, today joined Allergan, Inc. , the maker of BOTOX Cosmetic (Botulinum Toxin Type A), to launch a new consumer education campaign — Your Personal Best. As part of the campaign, Comaneci and Spitz will share tips on how they remain at the top of
their game in an effort to inspire men and women to achieve their own personal
best — be it through diet, exercise or by improving their personal skin care
routine.
According to a recent national survey (n = 2,403), four in five people
define their personal best as a combination of feeling their best, looking
their best and fulfilling their responsibilities.(1) Recognizing this, long-
time friends, Comaneci (46) and Spitz (58) will travel the nation offering
tips and insights on how women and men can define their own personal gold
standard and achieve their goals.
According to acclaimed dermatologist and psychiatrist, Dr. Amy Wechsler,
the Your Personal Best mission of encouraging people to define their own
personal best and focus on total wellness is often a key factor to personal
satisfaction. “I always tell my patients that their health and personal state
of mind are closely connected. Simply put, improving your state of mind can be
achieved by exercising, making healthy food choices and taking care of your
skin. As a dermatologist, I recommend a personalized skin care regimen to help
my patients achieve the results they’re looking for. By helping them improve
their skin, I am putting them a step closer to achieving the ultimate mind-
body connection.”
This is true for Comaneci who describes her personal best as taking care
of her inner and outer self. “As a mother of an active two-year old boy, I am
constantly on the go and trying to find time to take care of myself,” said
Comaneci, who today runs a gymnastics school with husband and fellow gold-
medalist gymnast, Bart Conner. “About five years ago, I realized that while I
exercised and ate right most of my life, there was nothing I could do on my
own that would get rid of those two stubborn frown lines stamped on my
forehead. They looked like an ‘11′ and made me upset with the way I looked,
and that’s when I decided to talk to my physician about BOTOX(R) Cosmetic
treatment. I attained a perfect ‘10′ at age 14, and I’m working hard to stay
close to that in all that I do.”
How the “11″ Makes People Feel
Also according to the survey, approximately 60 percent of women and men
agree that their “11″ presents negative connotations.(2)Â Dr. Wechsler
attributes the negative emotions stirred by the glabellar lines, commonly
referred to as the “11″, as a significant contributor to why millions of women
and men talk to their physicians about and have treatment with BOTOX(R)
Cosmetic each year.
Already common among women, this trend is growing rapidly among men.
According to the American Society for Aesthetic Plastic Surgery, in 2007,
there was a 20 percent increase in men opting for non-surgical aesthetic
procedures, including BOTOX(R) Cosmetic.(3)Â BOTOX(R) Cosmetic was also the
most popular non-surgical aesthetic procedure among men.(4)
Mark Spitz, who holds the world record for the greatest number of gold
medals achieved in a single Olympic game and was named one of the sexiest men
over 50 by MSN.com, decided to talk to his physician about getting treated
with BOTOX(R) Cosmetic for the first time. “As a financial advisor and
motivational speaker, my facial expression is a very important part of my
message,” said Spitz. “When I am serious, my ‘11′ makes me look angry and
unapproachable rather than congenial. I knew I had to do something about it,
but for a long time, I just didn’t know what my options were. Then I heard
about BOTOX(R) Cosmetic and spoke to my wife about it. She encouraged me to
see a great doctor who answered all my questions.”
Spitz is not alone. The survey also found that men are four times more
likely to consider aesthetic treatments if their significant other recommends
them.(5,6)
“Today, more and more women bring their husbands into my office for a
BOTOX(R) Cosmetic treatment to lose their ‘11,’” said Dr. Wechsler. “Men are
now learning what women who are treated with BOTOX(R) Cosmetic have known for
a long time — it’s not about looking younger, but about achieving a natural
look.”
Sharing Tips to Achieve Your Personal Best
Comaneci and Spitz will participate in local Your Personal Best events
where they will share their personal stories including their experiences with
BOTOX(R) Cosmetic. Attendees also will have the opportunity to ask a physician
expert questions about BOTOX(R) Cosmetic and will receive simple steps to help
them achieve their personal best, including ways to:
– Reduce Stress - Approximately three-quarters (77%) of Americans
experienced physical symptoms of stress (fatigue, upset stomach, dizziness)(7)
– Be Sun Smart - While 58 percent of people say they are concerned about
skin cancer, 40 percent of Americans never use sunscreen and only 11 percent
use an SPF15 or higher daily(8)
– Get Active - 39.5 percent of U.S. adults are physically inactive(9)
– Catch Some Zs - Approximately 7 in 10 U.S. adults (71%) are getting
less than the recommended eight hours of sleep a night on weekdays(10)
The Your Personal Best campaign Web site, www.YPBevents.com, will provide
information on registration for the events, tips for achieving your best along
with questions to ask your physician about BOTOX(R) Cosmetic.
Important BOTOX(R) Cosmetic (Botulinum Toxin Type A) Information
BOTOX(R) Cosmetic is indicated for the temporary improvement in the
appearance of moderate to severe frown lines between the brows in people 18 to
65 years of age.
Important BOTOX(R) Cosmetic (Botulinum Toxin Type A) Safety Information
Serious heart problems and serious allergic reactions have been reported
rarely. If you think you are having an allergic reaction or other reactions,
such as difficulty swallowing, speaking or breathing, call your doctor
immediately. The most common side effects following injection are temporary
eyelid droop and nausea. Patients with certain neuromuscular disorders such as
ALS, myasthenia gravis or Lambert-Eaton syndrome may be at increased risk of
serious side effects.
For full prescribing information, please visit
http://www.botoxcosmetic.com/resources/pi.aspx
Your Personal Best Survey Methodology
TSC, a division of Yankelovich, Inc., conducted a phone omnibus of 2,403
men and women ages 30 to 64 in the United States. A national probability
sample was used, based on random-digit dialing and including both listed and
unlisted phone numbers. Data were weighted by age, sex, geographic region and
race to ensure reliable and accurate representation of the total population.
The margin of error for this study is plus or minus 2.8% among men and plus or
minus 2.8% among women. Statistical differences between groups are set at the
95% confidence interval. The survey was funded by Allergan, Inc.
About Allergan, Inc.
With more than 55 years of experience providing high-quality, science-
based products, Allergan, Inc., with headquarters in Irvine, California,
discovers, develops and commercializes products in the ophthalmology,
neurosciences, medical dermatology, medical aesthetics, obesity intervention
and other specialty markets that deliver value to its customers, satisfy unmet
medical needs, and improve patients’ lives.
About Allergan Medical
Allergan Medical, a division of Allergan, Inc., offers the most
comprehensive, science-based, aesthetic product offerings under its Total
Facial Rejuvenation portfolio, including BOTOX(R) Cosmetic; hyaluronic acid
and collagen-based dermal fillers; and physician-dispensed skin care products.
Allergan Medical also offers the industry’s widest range of breast implant
options for reconstructive and aesthetic breast surgery, and leading minimally
invasive devices for obesity intervention treatment.
Forward-Looking Statements
This press release contains “forward-looking statements”, including
statements by Ms. Comaneci, Mr. Spitz and Dr. Wechsler and statements
regarding research and development outcomes, efficacy, adverse events, market
and product potential and other statements regarding BOTOX(R) Cosmetic.
These statements are based on current expectations of future events. If
underlying assumptions prove inaccurate or unknown risks or uncertainties
materialize, actual results could vary materially from Allergan’s expectations
and projections. Risks and uncertainties include, among other things, general
industry and market conditions; technological advances and patents attained by
competitors; challenges inherent in the research and development and
regulatory processes; challenges related to product marketing, such as the
unpredictability of market acceptance for new products and/or the acceptance
of new indications for such products; inconsistency of treatment results among
patients and the potential for product failures; unknown risks associated with
the investigational devices that are the subject of clinical trials; potential
difficulties in manufacturing new products; general economic conditions; and
governmental laws and regulations affecting domestic and foreign operations.
Allergan expressly disclaims any intent or obligation to update these forward-
looking statements except as required to do so by law.
Additional information concerning these and other risk factors can be
found in press releases issued by Allergan, as well as Allergan’s public
periodic filings with the Securities and Exchange Commission, including the
discussion under the heading “Risk Factors” in Allergan’s 2007 Form 10-K and
Allergan’s Form 10-Q for the quarter ended March 31, 2008. Copies of
Allergan’s press releases and additional information about Allergan is
available on the World Wide Web at www.allergan.com or you can contact the
Allergan Investor Relations Department by calling 1-714-246-4636.
(C) 2008 Allergan, Inc. Irvine, CA 92612. (R) mark owned by Allergan, Inc.
(1) TSC, a division of Yankelovich. “BOTOX(R) Cosmetic Your Personal
Best.” June 2008. Page 1.
(2) TSC, a division of Yankelovich. “BOTOX(R) Cosmetic Your Personal
Best.” June 2008. Page 3.
(3) American Society for Aesthetic Plastic Surgery. 2007 Cosmetic Surgery
Statistics. Available at: http://www.surgery.org/press/statistics.php
Retrieved May 29, 2008.
(4) American Society for Aesthetic Plastic Surgery. 2007 Cosmetic Surgery
Statistics. Available at: http://www.surgery.org/press/statistics.php
Retrieved May 29, 2008.
(5) TSC, a division of Yankelovich. “BOTOX(R) Cosmetic Your Personal
Best.” June 2008. Page 7.
(6) TSC, a division of Yankelovich. “BOTOX(R) Cosmetic Your Personal
Best.” June 2008. Page 5
(7) American Psychological Association. Stress a Major Health Problem in
the U.S., Warns APA. October 24, 2007. Available at:
http://www.apa.org/releases/stressproblem.html.Retrieved June 2. 2008.
(8) Skin Cancer Foundation. Survey: Tanned Skin Losing its Appeal. May 28,
2007. Available at http://www.skincancer.org/content/view/252/70. Retrieved
June 2, 2008.
(9) National Center for Health Statistics. Health, United States, 2007
with Chartbook on Trends in the Health of Americans. Hyattsville, MD: 2007.
Page 286. Available at: http://www.cdc.gov/nchs/data/hus/hus07.pdf
(10) National Commission on Sleep Disorders Research. (1992) Wake Up
America: A National Sleep Alert. Report of the National Commission on Sleep
Disorders Research. Washington, DC.
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