Free Spa Products & Training Targets Upscale U.S. Spas by Omaré
Joanne Lewis, CEO of Jolie Visage Medical Aesthetics, describes their promotional offer of free professional face and body care products and training for up-scale spas as “an exceptional opportunity for spas to add a second major line to their operations or to painlessly make the transition from an existing line to the high performance world of OmarĂ©. The line offers such amazing results in such a wide variety of skin care categories (anti-ageing, lightening & complexion tone equalization, hydra-conditioning moisturizing, protection/prevention, contouring, bath & body comfort) that we wanted spas to be able to see the results for themselves. This meant giving aestheticians the chance to understand what makes OmarĂ© different and why their concepts of real-time versatility and performance are so important. This line is not about mass marketing of empty promises, it is about results for spas interested in empowering their aestheticians to offer their clients the very best in contemporary spa care.”True to the brand maxim “RENEWAL, HARMONY, WELL-BEING”, OmarĂ© protocols are an invitation to a completely new and innovative generation of skin care - a genuinely cosmopolitan well-being experience. Joanne Lewis, who has considerable experience with French professional cosmetics and skin care, explains that “everyone knows the French have always had something special to offer the skin care world, that special “French touch” we all love. They are particularly strong when it comes to marine ingredients and formulations, but OmarĂ© takes these traditions so much further embracing powerful influences from time-honored Asian, Amazonian and African skin care traditions. I felt that one of the most efficient ways to get this message to discerning spa clients, was to give a selection of top-of-the-line spas the opportunity to experience the complete OmarĂ© experience free of charge.”
So how is this rather unique promotional offer going to work in practical terms? Well it is really very simple. Jolie Visage Head Office and their reps covering regions including California, Arizona, Nevada, Mid-western States and New England will be identifying and approaching key upscale spa candidates with the offer. To be eligible, spas must qualify as candidates in the framework of OmarĂ©’s selective distribution policy that limits the number of spas using the line in a given geographical area and calls for spas to have the requisite highly qualified personnel and facilities in both face and body care fields. A total of 30 rooms of back bar of OmarĂ© Professional Face & Body Care are available to key resort and day spas located anywhere in the continental U.S.. Resorts will be limited to a maximum of 3 rooms of back bar. The offer concerns initial orders only with all required product use and protocol training as well as marketing material being provided free of charge. As with all rare items of exceptional value, it is “first come, first served”.
As Joanne Lewis puts it, “This offer addresses those spas that are tired of offering their clients basically the same thing they have been offering for years. This is for spas looking for something totally new, something that will transport their clients to another level of spa pleasure and performance”. Interested spas seeking detailed information about the offer may contact Joanne Lewis at Jolie Visage (joanne@jolie-visage.com). Joanne will put them in touch with the OmarĂ© rep in their region and set things in motion. “We are expecting to generate a lot of interest” says Lewis, “offers like this are rare. It is a genuinely unique opportunity for those spas that are not afraid of change and real innovation to experiment with a higher plateau of spa care, free of charge”.
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