Coty New Home Skin Lab
Coty Inc., a leader in global beauty and the world’s largest fragrance company, announced today the creation of Home Skin Lab(TM) by Dr Pastorek Institute, a new original Skin care brand. Spearheaded by Coty Prestige, a division of Coty, this very unique skin care concept targets women facing diverse skin problems and helps to support cell renewal cycle.
Inspired by Dr. Norman Pastorek, a renowned New York-based facial plastic
surgeon, and his wife Janice, a Skin care expert and noted Skin care author
and lecturer, Home Skin Lab(TM) by Dr Pastorek Institute was developed to
address women’s main skin concerns. The line will offer 5 different
protocols: Ageless, against the first signs of ageing, Wrinkl’ess, to reduce
fine lines and wrinkles, Firmness, to redensify the skin, Brightness, to
brighten dull complexions, Pureness, to fight oily skin issues.
Each high power protocol consists in a 28-day treatment, including 3
skincare products and a unique e-coaching program that will help customers
enhance their skin beauty through nutrition, daily life balancing skills and
wellness exercises. The Dr Pastorek Institute includes a team of experts
bringing each a specific and committed expertise to the brand.
“The Home Skin Lab(TM) brand is a significant addition to Coty Prestige’
Skin care portfolio” said Bernd Beetz, CEO, Coty Inc. “The development of
this line strengthens our Skin care offer and is Coty’s first step in its
strategic direction to become a top-five beauty company”.
“Given Dr. Pastorek’s experience and the utmost respect he and his wife
have earned throughout the medical community, Coty could not have partnered
with a more appropriate team to create top-of the line Skin care products”,
said Michele Scannavini, President, Coty Prestige.
“Home Skin Lab(TM) by Dr Pastorek Institute is an opportunity for Coty
Prestige to enter the cosmeceutical segment which is growing at a tremendous
pace in the United States and is starting to make significant inroads in the
rest of the world,” said Michele Scannavini.
“On a daily basis I am seeing patients and hearing their need for skin
healing and quality anti-aging Skin care products,” commented Dr. Norman
Pastorek. “Home Skin Lab(TM) meets this need by providing women with
high-quality products that, overtime, provide confidence in their skin’s
appearance.”
Home Skin Lab(TM) will be launched simultaneously in the US and in Europe
starting from September 2008. In Europe, Home Skin lab will be launched in
France, Spain, Italy, Portugal, Greece and Eastern Europe exclusively at
Sephora, and in Germany, Austria and in the Netherlands at Douglas. In the
US, the brand will be available first on Home Shopping Network.
Following the Europe and USA launches, Home Skin Lab expansion will
continue into Asia and the rest of the world with exclusive partnerships.
For more information, please connect to http://www.cotypress.com.
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