Giorgio Armani Perfume Wins Two Fragrance Foundation Awards
Giorgio Armani Beauty, a division of L’Oreal USA, won two FiFi’s at the 36th Annual American FiFi Awards. The FiFi Awards are designed to honor the extraordinary creativity of the international fragrance industry in America.
Armani/Prive Vetiver Babylone, the newest addition to Giorgio Armani’s private collection of fragrances, won Best Fragrance, Men’s Nouveau Niche. As the latest addition to the Giorgio Armani Beauty stable, the Armani/Prive Vetiver Babylone fragrance continues to support Mr. Armani’s sense of style. Like his fashion designs, the fragrance is the expression of sophisticated elegance and was created with simple, rich materials of the highest quality. To quote Mr. Armani, “I approach every fragrance from a personal standpoint, but these days fragrances are the intimate democratization of fashion. They exist to allow everyone to own a piece of a designer’s creativity.”
ATTITUDE by Giorgio Armani received the award for Best Packaging of the Year, Men’s Prestige. Like so many of his collections, Mr. Armani drew inspiration for the ATTITUDE packaging from Art Deco architecture. Opting for perfect symmetry with straight lines and reflective surfaces with an infinite repetition of the geometric motif, he pays tribute to this design ethos which he finds so timeless.
Armani/Prive Vetiver Babylone and ATTITUDE follow a number of Giorgio Armani fragrances that have been honored with a Fragrance Foundation Award. Prior FiFi honors have gone to Gio, Armani for Men, Acqua di Gio, Acqua di Gio pour homme, Emporio Armani, Armani Code for men and select Armani/Prive fragrances.
Stephane de la Faverie, General Manager, Giorgio Armani Beauty, accepted the awards acknowledging both US and international efforts, and he also thanked Giorgio Armani and his worldwide organization.
Giorgio Armani Beauty is a division of L’Oreal USA. L’Oreal USA, headquartered in New York City, with 2006 sales of over $4 billion and 7,900 employees, is a wholly-owned subsidiary of L’Oreal SA, one of the world’s leading beauty companies. L’Oreal USA has Research and Development, Manufacturing and Distribution facilities across eight states in the U.S., including New York, New Jersey, Kentucky, Arkansas, Illinois, Ohio, Colorado and Texas. L’Oreal’s impressive portfolio of brands includes Lancome, Giorgio Armani, Shu Uemura, L’Oreal Paris, Garnier, Vichy, Biotherm, La Roche-Posay, L’Oreal Professionnel, Kerastase and The Body Shop. The U.S. is the base for the product development, international marketing and advertising for L’Oreal’s eight American brands: Maybelline New York, Soft-Sheen Carson, Kiehl’s Since 1851, Ralph Lauren, Redken 5th Avenue NYC, Matrix, Mizani and SkinCeuticals.
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