Givenchy Contest to Create a Customized Makeup Compact
Givenchy, the luxury fashion and beauty brand, and Brickfish™, the social media advertising platform, today announced the “Prisme Foundation” campaign located at www.brickfish.com/pr_givenchy. This campaign invites beauty enthusiasts to create a sassy slogan for Givenchy’s iconic Prisme Foundation Compact, a bestseller from their luxurious Le Makeup collection. Created slogans will be imprinted in the powder online, giving a true-to-life look at what the finished product will look like. The grand prize winner, chosen by Givenchy’s expert panel, will receive a production piece of his or her customized Prisme Foundation compact, ten extras to share with friends, and a year’s supply of Givenchy products, worth $3,000, including early access to new collections.
“Makeup is a distinct and personal form of expression, and we created this campaign to give consumers a new way to personalize their makeup like never before,” said Linda Maiocco, vice president of marketing, Parfums Givenchy. “We are thrilled for the opportunity to see how consumers interpret Givenchy’s Le Makeup collection, and look forward to learning how many consumers create, promote and share the variety of slogan concepts.”
The grand prize winner, as well as the five highest scoring participants and the five top influencers whose creations become the most viral, will win $500 worth of Givenchy products.
Brands and agencies use Brickfish’s patent-pending platform to launch online advertising and marketing campaigns that spark the creation of brand-focused user generated content (UGC), such as blogs, images, video and audio. Brickfish’s content sharing tools enable anyone to view and review submissions, vote on their favorites, and share them with friends and peers through email, Instant Message and by posting on social networking sites, creating a powerful viral conversation that spans the Internet.
“UGC enables consumers to demonstrate their individuality in a highly inspired way not unlike the artful use of makeup, which makes this campaign such a perfect way for Givenchy to connect with consumers,” said Hyder Rabbani, vice president of sales and business development of Brickfish. “We are pleased to help the Givenchy brand engage with consumers by asking them to get creative with the brand. Because of the prestige of the Givenchy name and the quality of their products we expect eye-catching concepts and a highly viral campaign.”
This campaign follows Parfums Givenchy’s wildly popular Fall 2007 campaign, in which participants created slogans for a new ad campaign featuring Liv Tyler, spokesperson for the brand’s Very Irrésistible Givenchy fragrance. It received over 240,000 engagements and almost 800 entries.
The “Prisme Foundation” campaign ends June 16. For more information about Brickfish, visit www.Brickfish.com.
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