Expo West Best of Show Award Goes to Organic Skin Care Line
Rare Natural Care, Inc. today announced that its new vegan, organic RARE2B skin care line was honored with the Best of Show Award at the recent Natural Products Expo West, which took place March 14-16, 2008 in Anaheim, Calif.
A team of editors for the vegetarian lifestyle magazine VegNews scoured products at Expo West, the industry’s largest natural products trade show with 3,400 exhibitors, and singled out just 12 winners for the Best of Show honor. The RARE2B Travel Kit ($50) received the award and contains 1-oz. tubes of four products from the RARE2B line: Hydrating Day Cream, Restorative Night Cream, Detox Facial Mask, and Body Lotion.
“Rare Natural Care is a leader in the natural skin care industry and continues to develop high-quality vegetarian products. We are pleased to honor their accomplishments with a VegNews Best of Show Award,” said VegNews Publisher Joseph Connelly.
Suitable for all skin types, RARE2B’s 100 percent natural, vegan products contain no harmful chemicals and produce a firming effect on the skin. RARE2B’s Hydrating Day Cream is a non-greasy moisturizer with essential botanical and marine elements. It helps nourish the skin and protects against environmental pollutants. The Restorative Night Cream is composed of various extracts of the olive tree and premier botanicals to help restore and rejuvenate the skin, stimulate collagen and prevent wrinkles. The rich botanical ingredients in RARE2B’s extraordinary Detox Facial Mask draws out impurities, and serves to cleanse, exfoliate, nourish and regenerate skin. Its texture is smooth and non-chalky. RARE2B’s silky Body Lotion moisturizes and softens the skin, firming and regenerating it at the same time.
“Winning the Natural Products Expo West Best of Show Award is a nice affirmation that RARE2B is delivering outstanding products,” said Jasmin Saidi, Rare Natural Care, Inc.’s vice president. “We are honored that the editors of VegNews have recommended RARE2B to vegetarians and all people desiring an organic, vegan skin care line.”
Family-owned Rare Natural Care, Inc. is committed to providing excellent natural products and continues to search for highly effective natural ingredients to create new products. The company recently introduced the new RARE2B eye gel which contains Acacia Senegal Gum to lift and tighten the skin around the eyes immediately and for several hours afterwards. The eye gel also contains Citrulus Lanatus Extract (watermelon fruit), which protects the skin cells from damage caused by UV-light induced free radicals. A facial cleanser and facial toner will be added to the RARE2B line next.
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First of all congrats on Best of Show at Natural Products Expo!
If you are planning to return to the Natural Products Expo West in March of 2009, or exhibiting anywhere in the near future it may be time to plan or update your exhibit with Uppercase Design.
To get the most from your investment in time and resources, we can help:
• Analyze your existing booth design and graphics
• Advise changes/alterations or new design and graphics
• Train exhibitor staff:
-What information to gather
-How to effectively interact with attendees
-How to use show to your greatest advantage
-Insider industry tips to enjoying and benefit from your investment in participating
• Concept development:
-Goals-what do you wish to accomplish by your investment in exhibiting?
-Review/create marketing objectives?
-What is the best approach to communicate your message?
-What design, color, copy, imagery is best suited to express your product?
• Design-experience of what works, what attracts attention, how to create for less
• Creative graphics, large scale display considerations-typography, photography, scale, readability, color
• Industry knowledge of materials, mechanics, prices, availability, accommodations
• Construction-how to build an attractive, mobile, easily erectable structure
• Knowledge of set-up, take-down trade show floor procedures, drayage,
• Experience with show electrical, lighting, suspending, hanging, structural considerations
• Engineer technical aspects
• Manage booth design, development, construction, transportation, storage, cost controls, fees, etc.
• How to be perceived as a “green” product provider.
Good, creative and memorable design should be a part of your overall business strategy.
A well designed and consistent image will serve you well.
We have the trade experience, graphics, on-time, on-budget, delivery, referrals, guarantee to make it happen.
We pull it all together for you!
Help with all aspects of your trade show and marketing communications efforts.
What can we do for you now?
Justin Deister
www.uppercasedesign.us
justin@uppercasedesign.us
303.444.5212