Rite Aid Launches New Exclusive Skin Care, Bath and Body Lines
Rite Aid Corporation today announced the debut of a new c.booth derma skin care line created exclusively for Rite Aid and a new line of Rite Aid’s Pure Spring bath and body products, both capitalizing on the latest health and beauty trends. All products are now available in the more than 5,000 Rite Aid stores nationwide.
Many Rite Aid stores also have added a natural organics section including bath, body and skin care products, reflecting the continuing trend of consumers wanting more environmentally friendly, natural or organic products.
Pure Spring
The new line of Rite Aid’s exclusive brand Pure Spring bath and body products features four distinct scents based on current customer demand and trends: Vanilla Cream, Juicy Apple, Cherry Blossom and Jasmine Tuberose.
All fragrances are available for the four-step daily bath ritual: shower gel, hand cream, body lotion and body mist. Specialty body treatment items include body cream, body butter and shimmer lotion. Giftables include effervescent bath fizzies, foaming bath confetti, sampler/travel sets, large gift boxes and large tote bags. Prices range from $5.99 for individual items, with sampler sizes at $1.69, and gift sets priced at $5.99, $9.99 and $12.99.
Natural Organics
Rite Aid also has added a natural organics section to the bath and body department of many of its stores, in tune with the growing trend of consumers wanting more natural or organic products. In another nod to the natural trend, many of the new offerings are mineral-based.
Customers will find cosmetics, skin and sun care products, body lotions and more from popular brands such as Greenland, Body America – Organics with Attitude, Giovanni, Yardley, Queen Helene Organic Fair Trade, Jason Natural, Alba Botanica, Alba Botanica Hawaiian, Avalon Organics and Physicians Formula in these new sections.
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