Aveda, Estee Lauder, LOreal, and Origins Back Organic Standard For Beauty Industry
The first organic standard for the U.S. beauty and personal care market has launched with the support of 30 founding members including Aveda, Estee Lauder, L’Oreal, and Origins, according to the Organic And Sustainable Industry Standards, or OASIS.”The beauty of OASIS is that as an industry consensus standard its members range from large, global brands such as Estee Lauder Companies and L’Oreal to third party and private label manufactures to smaller, specialist brands such as Perfect Organics and Juice Beauty,” says, Gay Timmons, Chairperson of OASIS and Founder, Oh, Oh Organics.
The move comes at a time when mainstream companies are eager to have some sort of organic product line.
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