Dove’s New Commercial Banned for Nudity
It gets better - or worse - pro-family and women’s groups are urging a boycott of Dove products for “contributing to the sexualization of women as a commercial tool, as well as exposing children to adult nudity.”
Dove is at it again with their campaign for real beauty, currently airing several different parts of the campaign. Or not airing, as the case is with their Pro Age ad. Six over-50 gorgeous women do their best ‘calender girl’ homage in the latest ad posing buck naked in the ad, which is banned from airing because - get this - it “shows too much skin”. Seems the TV ads don’t adhere to FCC regulations.
The use of female nudity to sell products under any banner is exploitative of women’s sexuality, opponents say, pointing out that Dove is “focusing on outward beauty and using nudity to do so. Their message basically says: ‘Use our product and even if your body isn’t perfect, our lotion will make you beautiful.’” It would be far more effective–and would express genuine respect for women–to pursue the campaign’s goals presenting fully clothed women.
Dove officials responded to one complainant with a statement defending the use of the images as “celebrating women 50+ and widening the definition of beauty to show that real beauty has no age limit.”
“The advertising campaign is certainly not about nudity, but rather about honesty. . We didn’t want to cover these women or enhance their appearances, because they are beautiful just as they are.”
 Link to the full article. **Adult CONTENT**
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